The NASCAR Wine Goblet Trophy at Sonoma Raceway embodies victory and regional pride, blending motorsport thrill with Sonoma County's wine culture.

The Symbolism of  the NASCAR

Winning at Sonoma transcends statistics, symbolizing racing prestige and Sonoma County's rich heritage, making it a unique accolade.

Beyond Mere Statistics

Martin Truex Jr. and Kevin Harvick are consistent top performers at Sonoma, showcasing exceptional skills and strategic racing prowess.

Top Contenders:  Truex and Harvick

The goblet's cultural significance and the personal accomplishment it represents inspire drivers to strive for victory each season.

Cultural and Personal Inspiration

The trophy's design reflects Sonoma's wine heritage, with winners receiving an adorned wine bottle trophy and a magnificent wine goblet.

A Prestigious Prize

FRM's interest in acquiring assets from SHR, including charters, underlines the team's commitment to growth and competitive edge.

Strategic Move

Victors celebrate by sipping wine from the goblet, combining victory's essence with California wine country's sophistication.

The Victory Lane Ritual

Sonoma County's diverse terroir, historical legacy, and commitment to sustainability contribute to its esteemed winemaking tradition.

Sonoma County's  Rich Wine Culture

The goblet trophy mixes racing excitement with wine culture elegance, creating a singular experience for winners.

The Allure of the  Goblet Trophy

Past winners, like Kevin Harvick, see the trophy as a profound symbol of Sonoma's winemaking heritage and personal achievement.

Reflections from Past Winners