Chase Elliott supports NASCAR's new in-season tournament, seeing it as a way to add excitement.
Elliott believes that new formats are essential for keeping the sport engaging and appealing to wider audiences.
Elliott notes the need to adapt to evolving dynamics while maintaining NASCAR's core values and traditions.
NASCAR's in-season tournament features a $1 million prize, introducing a bracket-style format to heighten competitive stakes.
Collaborations with TNT Sports and Prime Video aim to modernize broadcasting, making the sport accessible to a digital audience.
Inspired by the NBA's tournament, NASCAR's initiative, championed by Denny Hamlin, seeks to enhance viewer engagement.
The tournament's structure demands drivers balance their focus between head-to-head matchups and the traditional Cup Series championship.
Elliott sees the automatic playoff qualification for the tournament winner as a game-changer for driver strategies
The new format could intensify competition, creating a distinction between drivers taking risks and those playing it safe.
While the tournament brings excitement, uncertainties about the 2025 race calendar leave teams and fans eagerly anticipating future announcements.