Elliott champions mental health amid NASCAR's competitive realm, sparking conversations and driving change.

Champion Advocate

Lexie Brown, Cam Heyward, Madison Keys, Cody Rhodes, and Liv Morgan unite for mental health awareness.

Diverse Coalition

PSA series debuts during Mental Health Awareness Month, featuring Elliott and fellow athletes' candid discussions.

Public Awareness

NASCAR's Chief Marketing Officer Pete Jung emphasizes commitment to fostering mental health discussions.

Organizational Backing

Elliott's "Love, Your Mind" initiative aims to empower individuals to prioritize mental health.

Personal Mission

Elliott shares personal struggles to amplify voices and inspire resilience within and beyond NASCAR.

Authentic Advocate

Love, Your Mind" sparks discussions that transcend the boundaries of sport, destigmatizing mental health challenges.

Cultural Shift

Brown, Heyward, Keys, Rhodes, and Morgan share experiences, encouraging support and vulnerability.

Unified Athlete  Support Network

NASCAR partners with mental health organizations, provides resources, and supports drivers and crew members.

Tangible Action by NASCAR

With Elliott and sports icons leading, NASCAR fosters resilience, empathy, and mental wellness within its community.

Momentum for Change