NASCAR Drops $15M Bombshell on Xfinity Future!

NASCAR hunts for a new Xfinity Series sponsor starting in 2026 with a bold $15 million annual deal. NASCAR Seeks Sponsor

Klutch Takes Charge

[{"selector":"#anim-babe336c-2e7a-417f-9ab5-66f46142576d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Klutch Sports Group, led by Rich Paul, is tasked with securing a title sponsor to boost Xfinity Series marketability.

[{"selector":"#anim-5c3ed5b6-d644-43ab-803b-5304a52a5cfc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(47.106481367707204%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Comcast remains Xfinity Series sponsor through 2025, continuing its strong involvement with a fresh "Xfinity Fastest Lap" program. Comcast's Renewed Role

[{"selector":"#anim-ff469290-292d-423b-9014-168193b67797 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-46.09375003118422%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Xfinity Series sponsor deal demands a $10 million rights fee and $5 million for marketing activation to meet NASCAR's targets. $15 Million Goal

[{"selector":"#anim-2fb63db4-fe3e-4768-8867-d757baf36a9b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(22.460937300395038%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Klutch's Andrew Feinberg believes motorsports' rising popularity makes NASCAR a prime partner for a lucrative sponsorship. Feinberg’s Vision

1. Comcast's Xfinity Mobile becomes NASCAR's Official Wireless Partner, offering enhanced connectivity for fans and participants. Xfinity Mobile Expansion

[{"selector":"#anim-62f8ed63-9f8e-4437-adef-6b2b0746b358 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(13.352272486383912%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] 1. Xumo, Comcast’s streaming partner, elevates the NASCAR viewing experience with new content and interactive fan engagement. Xumo Streaming Boost

[{"selector":"#anim-dc3cb2ab-d170-49c7-8168-c75274e13aab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4947340d-7693-4b01-ad6c-7e9bbbe141f4","keyframes":{"transform":["translate3d(107.24234%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-466e3c4f-0532-431d-be4c-1a9827ea5aeb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.15624993383315%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Comcast continues to sponsor key NASCAR races and supports the community through its "Community Champion of the Year" program. Community Support

[{"selector":"#anim-5ea7757f-b25a-4f83-8c86-62a4a03741ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdb9de78-2285-4c1f-866c-a69dd505c75c","keyframes":{"transform":["translate3d(106.74157%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f61dd472-ef7f-4ec1-beef-37164c4a8d87 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(16.619317964132808%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Comcast extends its sponsorship of the Xfinity 500, marking a long-term commitment to major NASCAR events. Xfinity 500 Sponsorship

[{"selector":"#anim-a24eb594-b4dc-4cff-85f9-07dbc40cac6a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d79a1aea-af07-4b7e-ab4a-d26fadaf2e12","keyframes":{"transform":["translate3d(-110.71428%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64be9c6f-760f-4a79-a5ec-495199e6bdd8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The NASCAR Cup Series pauses this weekend, with action resuming on April 27 at Talladega Superspeedway. Talladega Resumes Read More