Andretti Global Rebrand: Michael Andretti has announced a significant change in the name of his racing empire. Previously known as Andretti Autosport, the organization will now be called Andretti Global. This name change reflects the company’s intention to apply the parent company name to the entire organization and its expanding international presence.
Andretti Global operates in eight racing series on six continents. Michael Andretti is also working to get his squad into Formula One and NASCAR, two of the world’s most popular racing organizations. The change symbolizes Andretti Racing’s global racing excellence and expanding horizons.
“I’m proud of what Andretti Autosport has accomplished over the years and all the memories that have come with so many special moments,” Michael Andretti said of his team’s path and future. Michael isn’t only gazing back. He says, “Just as proud as I am of our past, I’m equally excited about our future. As we grow into a global racing institution, we want to be part of our fans, teams, and partners’ cultures. This makeover is a big milestone for our team, but we’re just beginning.”
Along with this name change, there will be a visible shift in branding. The shield that represented Andretti Autosport is making way for the Andretti Global logo. This new branding initiative is set to debut in Andretti Formula E. Fans can expect to see the new logo in action when the reigning champions kick off their season with testing in October.
The name Andretti carries with it a legacy and a reputation in the world of motorsports. Dan Towriss, a partner at Andretti Global, commented on the far-reaching impact of the Andretti brand. He said, “The words Andretti and motorsports are synonymous, and I’m impressed and excited by the worldwide fanbase and reach of the Andretti name. Towriss is not just a passive observer; he’s deeply involved and committed to the brand’s growth. “I’m proud to be working with Michael and his team to build that name and legacy into an even stronger brand that reflects our ambitions and values,” he added. The focus remains clear for Towriss and the rest of the team: they are committed to excellence. He believes that the rebranding and the efforts they’re putting in will significantly benefit fans and partners across the globe.
As with any significant change, the transition from Andretti Autosport to Andretti Global comes with challenges. Yet, for Michael Andretti and his team, the move signifies more than just a new name. It symbolizes growth, ambition, and a steadfast commitment to racing excellence worldwide.
In the larger context of motorsports, names like Andretti carry weight. They are not just brands but legacies passed down through generations, representing decades of passion, hard work, and a pursuit of speed. With this rebranding, Michael Andretti isn’t just reshaping his organization; he’s also laying down a marker for the future. As Andretti Global, the team will seek new challenges, explore uncharted territories, and aim to immerse itself deeper into the fabric of global motorsports culture.
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Our Reader’s Queries
Who is the CEO of Andretti racing?
As the Co-Chief Executive Officer and Director, Michael Andretti brings a wealth of experience to the table. Widely recognized as a world-renowned race car driver, he clinched the championship title in 1991. Today, he is a successful team owner of several international racing efforts. His expertise and leadership have been instrumental in driving his teams to victory, making him a force to be reckoned with in the racing world.
Is Andretti buying Alfa Romeo?
After a long wait, Michael Andretti’s attempt to purchase a controlling stake in the Alfa Romeo F1 team fell through almost two years ago. This was followed by his son’s announcement of plans to enter the pinnacle of motorsports with an expansion franchise, which took 20 months to materialize. Interestingly, Michael’s own F1 career took place 30 years ago.
Did FIA approve Andretti to join the F1 grid in 2026?
Andretti Global’s proposal to join the Formula One grid as an 11th team in 2026 has been approved by the FIA, as announced by the F1 governing body on Monday. This exciting news marks a significant milestone for Andretti Global, who will now have the opportunity to compete at the highest level of motorsport. With the FIA’s approval, Andretti Global can now begin preparations for their debut in the 2026 season, and fans can look forward to seeing a new team on the grid.
What happened to Andretti racing?
In 2023, the team underwent a restructuring and was renamed Andretti Global, as a nod to its new parent company. This company was established in 2022 by Andretti and businessman Dan Towriss, with the aim of entering Formula One.
