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NASCAR International Expansion Plans: Racing Beyond Borders

NASCAR International Expansion Plans: NASCAR, traditionally an American sport, is considering venturing into uncharted territory by exploring the possibility of holding a Cup Series race outside the United States, marking a significant shift for the motorsport giant.

Ryan Blaney’s victory in the 2023 Cup Series championship has spurred discussions about international expansion. While the 2024 schedule is already in place, there is growing sentiment that NASCAR might race internationally in 2025. NASCAR’s chief operating officer, Steve O’Donnell, confirmed the interest in adding a race in Montreal in 2024, emphasizing the desire to tap into the Canadian market.

As Formula 1 expands its footprint in the United States, NASCAR aims to broaden its reach even further by considering races on new continents. O’Donnell expressed enthusiasm about the prospect, stating, “Absolutely, we’re exploring a number of different options.”

While NASCAR already has international series in Canada, Mexico, and Europe, the idea of taking their events beyond North America is gaining traction. O’Donnell emphasized the sport’s ambition to provide fans worldwide with the NASCAR experience.

NASCAR International Expansion Plans (2)

Additionally, as NASCAR gears up for the next racing season in February, it might finalize its upcoming media rights deals. While the CW has secured rights to the Xfinity Series, negotiations for the Cup and truck series are ongoing. Contracts with Fox Sports and NBC Sports are set to expire after the 2024 season. While renewal with both partners is anticipated, NASCAR is also looking to incorporate a streaming partner into the mix, a move that has generated substantial interest among potential stakeholders.

ALSO READ: NASCAR Media Rights: A New Era of Broadcasting

Our Reader’s Queries

Will NASCAR go international?

NASCAR has its sights set on expanding its regional series beyond Mexico, Brazil, and Europe. While negotiations for a second Cup Series race in Canada fell through for 2024, the organization is exploring other international options for 2025. Stay tuned for updates on NASCAR’s global expansion plans.

What has NASCAR done to expand globally?

NASCAR has expanded its reach beyond North America with international series in Brazil, Canada, Mexico, and Europe. The Xfinity Series has already held full-points races in Canada and Mexico, but NASCAR believes that any of its events could be successful on a global scale. The organization is committed to bringing the NASCAR experience to fans around the world.

Has NASCAR ever raced in another country?

Based in Daytona Beach, Florida, the company oversees more than 1,500 races annually across 48 US states, Canada, Mexico, Brazil, and Europe. NASCAR sanctions these races at over 100 tracks, making it a truly global phenomenon.

Who is the new manufacturer of NASCAR?

In the upcoming 2024 NASCAR Cup Series, Toyota Next Gen cars will be represented by three teams. Joe Gibbs Racing and 23XI Racing, who have been loyal to Toyota cars for years, will continue to be a part of the stable. Additionally, LEGACY MOTOR CLUB will be joining the TRD team in 2024, making the switch from Chevrolet. This move is sure to bring a fresh perspective to the Toyota Next Gen cars and add to the excitement of the upcoming season.

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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