Liquid Death Becomes the Official Partner: In a collaboration between motorsports and the beverage industry, Liquid Death, a rapidly ascending non-alcoholic beverage platform, has officially been named the Official Partner of the NASCAR Chicago Street Race. This historic partnership marks a significant milestone for Liquid Death, solidifying its position as a key player in the racing world and signaling an exciting new chapter for both parties involved.
Earlier this year, Liquid Death made waves in motorsports by entering into a multi-year agreement as the Official Iced Tea of NASCAR. This strategic partnership has seen Liquid Death’s products featured at select NASCAR-owned racetracks, accompanied by engaging social and digital content, on-site experiences, and activations.
Liquid Death: Official Sponsor of NASCAR Chicago Street Race
Liquid Death, the rapidly ascending non-alcoholic beverage platform, has struck a momentous partnership with motorsports, becoming the Official Partner of the NASCAR Chicago Street Race. This landmark collaboration underscores Liquid Death’s growing influence in the racing world, cementing its position as a key player in the industry. The announcement of this partnership signifies a strategic alliance between Liquid Death and one of NASCAR’s most eagerly awaited events, promising an exciting new chapter for both parties.
In its role as the Official Partner of the NASCAR Chicago Street Race, Liquid Death will take on multiple key responsibilities. Among these, the brand will serve as the Official Iced Tea, Water, and Flavored Sparkling Water of the event, offering race attendees a refreshing and diverse range of beverage options. Liquid Death’s active participation throughout the race weekend will be exemplified by an interactive display featuring the innovative “Thirst Hearse” and samples of select products, providing fans with an engaging and immersive experience.
This collaboration marks a significant milestone for Liquid Death, as it underscores the brand’s commitment to expanding its presence within the racing community. By aligning itself with one of NASCAR’s most prominent events, Liquid Death aims to enhance its brand visibility and engage with a broader audience of racing enthusiasts. The partnership reflects Liquid Death’s strategic approach to marketing and brand development, leveraging the excitement and energy of motorsports to connect with consumers in meaningful ways.
Liquid Death’s involvement in the NASCAR Chicago Street Race represents more than just a sponsorship—it embodies the brand’s ethos of disrupting the beverage industry and challenging conventional norms. With its unconventional marketing tactics and commitment to sustainability, Liquid Death has quickly emerged as a trailblazer in the world of non-alcoholic beverages, captivating consumers with its innovative products and unique brand identity.
Julie Geese Excited About this New Venture
The NASCAR Chicago Street Race is gearing up to be an exhilarating weekend of high-speed action and entertainment, and the excitement is further amplified with the announcement of Liquid Death as an official partner. Julie Giese, President of the Chicago Street Race, expressed her enthusiasm for the partnership, highlighting the event’s commitment to providing attendees with a thrilling and memorable experience. Giese noted that Liquid Death’s reputation as an energetic and dynamic brand aligns perfectly with the spirit of the race weekend, making them an ideal partner for the event.
“The NASCAR Chicago Street Race Weekend is designed to be one of the most fun experiences on the summer calendar, so we are elated to partner with such an energetic and dynamic brand like Liquid Death, Liquid Death has quickly become a staple of NASCAR tracks around the country, and we’re proud to welcome them here to Chicago this summer.”-(Julie Geese)
Earlier this year, Liquid Death solidified its presence in the world of motorsports by entering into a multi-year agreement as the Official Iced Tea of NASCAR. This strategic alliance has seen Liquid Death’s products featured at select NASCAR-owned racetracks, accompanied by engaging social and digital content, on-site experiences, and activations. As a result, fans have had the opportunity to enjoy Liquid Death’s refreshing iced teas while immersing themselves in the excitement of NASCAR events nationwide.
“We’re thrilled to bring our infinitely recyclable, ice-cold cans of iced tea, water, and flavored sparkling water to the NASCAR Chicago Street Race, This racing and live music event is the perfect home for Liquid Death’s healthy non-alcoholic beverages, and we’re looking forward to murdering thirst for NASCAR fans in Chicago this weekend.” – ( Ryan Heuser)
Ryan Heuser, Liquid Death’s Senior Vice President of Experiential Marketing, expressed his enthusiasm for bringing the brand’s innovative beverages to the NASCAR Chicago Street Race.
The partnership between Liquid Death and the NASCAR Chicago Street Race represents more than just a sponsorship—it’s a collaboration built on shared values of excitement, innovation, and sustainability. By joining forces with one of the most anticipated events on the racing calendar, Liquid Death continues to solidify its position as a leading player in the beverage industry, while also enhancing the overall fan experience.
With its commitment to delivering premium quality beverages and fostering memorable experiences, Liquid Death is set to make a splash at the NASCAR Chicago Street Race. As fans gather to celebrate the thrill of motorsports, Liquid Death will be there to provide the perfect accompaniment—a refreshing and invigorating taste of its innovative beverage offerings.
About Liquid Death
Liquid Death has emerged as a big force in the beverage industry, capturing attention and acclaim for its innovative approach to hydration. According to SPINS data, Liquid Death was the fastest-growing water brand in retail in 2023, a testament to its rising popularity among consumers seeking alternatives to traditional bottled water. Additionally, the brand achieved remarkable success with its iced tea line, swiftly ascending to the top seller position in the RTD tea beverage category on Amazon shortly after its launch in 2023.
One of Liquid Death’s distinguishing features is its commitment to offering products that are both refreshing and health-conscious. The brand’s iced teas are formulated with low calories, low sugar content, and infused with essential B vitamins and a microdose of caffeine, providing a revitalizing boost without compromising on taste or nutrition. With enticing flavors such as Dead Billionaire, Rest in Peach, and Green Guillotine, Liquid Death’s iced teas cater to diverse palates while delivering a satisfying beverage experience.
In addition to its iced teas, Liquid Death offers a range of flavored sparkling waters that serve as a healthy alternative to soda. Lightly sweetened with agave and bursting with refreshing flavors like Severed Lime and Cherry Obituary, these sparkling waters appeal to consumers seeking a guilt-free indulgence. Furthermore, Liquid Death’s commitment to sustainability is reflected in its still and sparkling mountain water, sourced from a deep underground mountain spring protected by layers of stone and enriched with naturally occurring minerals.
Beyond its product offerings, Liquid Death distinguishes itself through its unique marketing approach, leveraging comedy and entertainment to promote sustainability and healthy living. With a robust social media presence boasting over 8 million followers across TikTok and Instagram, Liquid Death has cultivated a dedicated community of fans drawn to its irreverent humor and commitment to environmental causes. Through partnerships with nonprofits like 5 Gyres and the Thirst Project, Liquid Death channels a portion of its proceeds towards initiatives aimed at combating plastic pollution and providing clean drinking water to underserved communities.
As Liquid Death continues to disrupt the beverage industry with its innovative products and marketing strategies, the brand stands poised to redefine the way consumers engage with hydration. With a focus on quality, sustainability, and social responsibility, Liquid Death embodies a new era of beverage brands that prioritize health, environmental consciousness, and consumer satisfaction.
Chicago Street Race
On Sunday, July 7th, NASCAR enthusiasts and motorsport aficionados will be treated to an electrifying spectacle as the NASCAR Cup Series descends upon the iconic streets of Chicago for the Grant 165 race. Hosted at the Chicago Street Course, this highly anticipated event promises to deliver adrenaline-pumping action and edge-of-your-seat excitement as drivers navigate the challenging urban circuit in pursuit of victory.
The Grant 165 race marks a significant milestone in the NASCAR Cup Series calendar, bringing the thrill of stock car racing to the heart of Chicago’s bustling streets. As drivers tackle tight corners, fast straights, and unpredictable road conditions, they’ll showcase their skill, strategy, and nerve in a battle for supremacy.
Named in honor of the prestigious Grant family, whose legacy and contributions have left an indelible mark on the city of Chicago, the Grant 165 race pays homage to the rich history and cultural heritage of the region. From the iconic skyline backdrop to the vibrant atmosphere of downtown Chicago, the event captures the essence of urban racing at its finest.
For fans in attendance and viewers tuning in from around the world, the Grant 165 race offers an unforgettable experience filled with thrills, spills, and heart-stopping moments. As drivers jostle for position and push their machines to the limit, the roar of engines and the cheers of spectators will create an electrifying ambiance befitting of this prestigious event.
As the sun sets on the cityscape and the lights illuminate the track, the intensity of the competition will only continue to escalate, setting the stage for a dramatic conclusion to the Grant 165 race. Whether you’re a die-hard NASCAR fan or a casual observer, this thrilling event is sure to captivate audiences and leave a lasting impression on all who witness the spectacle of stock car racing on the streets of Chicago.
News in Brief: Liquid Death Becomes the Official Partner of the Chicago Street Race
The partnership between Liquid Death and the NASCAR Chicago Street Race represents a significant milestone in both the beverage and motorsports industries. As Liquid Death assumes the role of the Official Partner of the event, it highlights the brand’s commitment to expanding its presence within the racing community and engaging with a broader audience of enthusiasts. With its refreshing and innovative beverages, as well as its dedication to sustainability and consumer satisfaction, Liquid Death is set to make a lasting impact on the NASCAR Chicago Street Race Weekend.
With its unique blend of quality, innovation, and sustainability, Liquid Death embodies a new era of beverage brands that prioritize health, environmental consciousness, and consumer satisfaction. As the NASCAR Chicago Street Race unfolds, fans can look forward to enjoying Liquid Death’s refreshing beverages and engaging with the brand’s interactive displays, leaving them with memories that will last long after the checkered flag has fallen.
Also read: NASCAR Partners with Liquid Death: Fans’ Hilarious Reactions
