HomeNASCAR NewsNASCAR Teams NewsMichael Jordan Impressed by AirSpeed Performance: "We Keep Improving"

Michael Jordan Impressed by AirSpeed Performance: “We Keep Improving”

Michael Jordan Impressed by AirSpeed Performance: Michael Jordan’s recent praise of AirSpeed Performance, a cutting-edge motorsport facility he co-founded with Denny Hamlin, highlights the synergy between technological excellence and racing tradition. Jordan’s comparison of AirSpeed to the ‘Google of race shops’ spotlights the facility’s exceptional integration of technology, from its state-of-the-art working bay to a fully equipped gym. This perspective aligns seamlessly with his vision of continuous improvement and innovation, raising interesting questions about the potential expansion into a third charter. As Hamlin hints at future growth, the strategic implications for the racing industry are both promising and intricate.

Key Highlights

  • Michael Jordan admires AirSpeed’s innovative working bay, gym, and technological integration.
  • Jordan refers to AirSpeed as the ‘Google of race shops’ due to its ambitious vision.
  • AirSpeed focuses on continuous improvement and excellence in the motorsport industry.
  • The facility blends cutting-edge technology with racing heritage.
  • AirSpeed’s performance consistently improves, emphasizing growth and innovation.

Introduction to AirSpeed and Michael Jordan’s Reaction

Michael Jordan’s inaugural visit to AirSpeed, the pioneering race shop co-created with Denny Hamlin, left the basketball legend profoundly impressed by the facility’s state-of-the-art design and multifaceted functionality. AirSpeed, though fundamentally a race shop, transcends the traditional confines of such a designation, incorporating elements that evoke the forward-thinking ethos of Silicon Valley. This fusion of technological sophistication and racing heritage marks a significant evolution in the motorsport industry.

AirSpeed’s layout and infrastructure are carefully crafted to foster both creativity and efficiency. The facility houses advanced engineering labs, cutting-edge simulation rooms, and expansive garages designed to facilitate streamlined operations. Each aspect of AirSpeed’s design is a reflection of the forward-thinking vision that Hamlin and Jordan share. The integration of high-tech tools and collaborative workspaces highlights the commitment to continual improvement and excellence.

Denny Hamlin aptly articulated this vision, stating, ‘This is not a race shop. It’s a place that we work, yes, we put cars on the track, but it’s so much more than that.’ This sentiment captures the essence of AirSpeed, which serves not only as a hub for vehicle preparation but also as a crucible for innovation. The facility is equipped to handle the full spectrum of racing needs, from car development to strategic planning, embodying a holistic approach to motorsport success.

Michael Jordan Impressed by AirSpeed Performance

Michael Jordan’s Impression of AirSpeed

The exceptional impact of AirSpeed’s groundbreaking design left a deep impression on Michael Jordan, as he marveled at the facility’s unmatched integration of cutting-edge technology and athletic rigor. Jordan’s visit to the 23XI Racing home in Mooresville, housed in the Old Germain building, was marked by his keen observations and insightful comments on the operational excellence and inventive infrastructure that define AirSpeed.

 “I came to see exactly where you work at now.”

“These guys, really, they’re getting the feel of being an athlete.”

“Just let Wheels know what you need. We’ll keep doing it. You keep winning, we keep improving.” – Jordan

  1. Innovative Working Bay: Crafted by co-owner Denny Hamlin, the working bay drew inspiration from the Mercedes-AMG Petronas Formula 1 team’s work area. Jordan noted the strategic layout and efficiency that this design brought to the team.
  2. Fully Functional Gym: The inclusion of a state-of-the-art gymnasium emphasized the importance of physical fitness, aligning with Jordan’s own athletic principles. He remarked on how this feature ensures that the team members experience the rigors of athletic training, fostering a culture of fitness and resilience.
  3. Technological Integration: The facility’s seamless integration of advanced technological tools and equipment demonstrated a forward-thinking approach. Jordan highlighted the importance of such innovations in maintaining a competitive edge in the NASCAR racing.
  4. Ambitious Vision: The transformation of a conventional race shop into what Jordan termed as the ‘Google of race shops’ reflected the ambitious vision and relentless pursuit of excellence by the 23XI Racing team. This vision resonated with Jordan’s own philosophy of continuous improvement and striving for greatness.


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Potential Expansion with a Third Charter

Building on the remarkable advancements at AirSpeed, 23XI Racing is now poised to further boost its competitive stature by potentially securing an additional charter, particularly eyeing one of the available charters from Stewart Haas Racing. This strategic move signifies a calculated effort by 23XI Racing to solidify its presence in the NASCAR landscape, as an extra charter would greatly strengthen their capacity to field more entries, optimize resource utilization, and improve team performance.

The acquisition of a third charter from Stewart Haas Racing is not just a quantitative expansion but a qualitative leap. The alignment with Stewart Haas Racing’s established infrastructure and technical expertise could provide 23XI Racing with invaluable competitive insights and technological advancements. This move highlights a proactive approach to tapping into existing synergies within the NASCAR ecosystem, thereby fostering a more robust competitive framework.

Moreover, this expansion is indicative of 23XI Racing’s commitment to long-term growth and sustainability within the sport. By increasing their entry count, 23XI Racing can better position themselves to attract premier sponsorship deals, top-tier driving talent, and advanced engineering capabilities. This strategic expansion could potentially lead to improved race performance, higher visibility in the standings, and a greater return on investment for stakeholders.

Michael Jordan Impressed by AirSpeed Performance:

Denny Hamlin’s Stance on Expansion

Denny Hamlin, co-owner of 23XI Racing, has adopted a cautiously optimistic stance on the team’s potential expansion, weighing both the opportunities and challenges associated with acquiring an additional charter. While the prospect of expanding their NASCAR lineup sparks excitement, Hamlin is acutely aware of the complexities involved in such a strategic decision.

  1. Resource Allocation: Expanding to another full-time car involves significant investments in terms of financial resources, crew, and infrastructure. Hamlin understands that spreading resources too thin could potentially jeopardize the competitive performance of their existing cars, No. 23 and No. 45.
  2. Driver Development: With the #50 car already being utilized on a part-time basis and featuring talented drivers like Kamui Kobayashi and Corey Heim, Hamlin sees the value in nurturing emerging talent. However, a full expansion would require a consistent and strategic approach to driver development to make sure that new additions complement the existing lineup.
  3. Market Conditions: The availability of charters and the fluctuating market prices are critical variables. Hamlin’s cautious optimism is partly driven by the need to make financially sound decisions that align with the long-term vision of 23XI Racing.
  4. Team Synergy: Maintaining the cohesive synergy within the team is paramount. Hamlin emphasizes the importance of integrating new elements without disrupting the current dynamics that have led to their successes until now.

Hamlin’s Comments on Charter Acquisition

Addressing the ongoing speculation about 23XI Racing’s potential acquisition of a charter, Hamlin clarified the team’s position by highlighting the current deadlock over a new charter agreement between teams and NASCAR. In the recent episode of the Action Detrimental podcast,

 “We don’t right now; on January 1, 2025, we don’t even have a charter. So, you can’t buy or sell something that doesn’t exist.” – Hamlin

This statement emphasizes the uncertainty overshadowing the acquisition discussions, given the absence of a formal charter agreement post-2024.

Hamlin’s comments explore the complexities and strategic considerations involved in such a decision. The unresolved status of the charter agreement is crucial, as it directly impacts the feasibility and timing of any potential acquisition. Hamlin’s cautious approach reflects a prudent business strategy, highlighting the necessity of securing long-term stability before committing to substantial investments.

Furthermore, Hamlin hinted at the possibility of expansion, contingent upon the financial viability of such a move.

 “I mean, I didn’t build that facility to stay a two-car team, but it always has to make financial sense. I’m not going to put myself in the situation to where I’m having to shell out millions of dollars every year just to keep this thing going. I will not do that personally.” – Hamlin

Michael Jordan Impressed by AirSpeed Performance

News in Brief: Michael Jordan Impressed by AirSpeed Performance

AirSpeed Performance exemplifies a paradigm of innovation and excellence in motorsport, as evidenced by Michael Jordan’s positive assessment.

The facility’s fusion of cutting-edge technology with racing tradition highlights its commitment to ongoing improvement.

Potential expansion, including the acquisition of an additional charter, further emphasizes the strategic growth mindset shared by Jordan and co-founder Denny Hamlin.

This focus on continuous improvement positions AirSpeed as a formidable entity within the competitive racing industry.

Also Read: Michael Jordan’s Tough NASCAR Demands Leave Hamlin Exhausted

Saksham Chitransh
Saksham Chitransh
Saksham Chitransh is a Motorsports journalist specializing in NASCAR coverage for Slicksandsticks.com. With a keen focus on NASCAR teams, Saksham has penned insightful articles on prominent entities such as Hendrick Motorsports, Joe Gibbs Racing, Richard Childress Racing, Stewart-Haas Racing, Team Penske etc. His in-depth analysis and passion for motorsports bring a unique perspective to the world of racing journalism.


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