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Live Fast Motorsports NASCAR Voyage: Charting Strategic Shifts

Live Fast Motorsports NASCAR Voyage: September marked a pivotal moment for Live Fast Motorsports as they publicly disclosed their decision to sell their charter to Spire Motorsports. The undisclosed specifics of this transaction were estimated to be around $40 million, injecting crucial financial stability into the team. However, this sale signifies a significant shift in the organization’s course.

Matt Tifft, one of the team’s owners, has chosen to step away from his ownership duties, contemplating a potential return to the driver’s seat. Live Fast Motorsports will continue competing, albeit with a strategic pivot towards part-time participation, focusing on superspeedways and road courses. This strategic shift signals a departure from their initial pursuit of a full-time competitive presence in the Cup Series.

Despite this redirection, BJ McLeod, the other owner, harbors no regrets about their foray into team ownership. The initiation of Live Fast Motorsports fulfilled a lifelong dream, albeit for a relatively brief period. McLeod maintains an optimistic outlook on NASCAR’s future landscape and anticipates sustained involvement in the sport.

In 2021, Live Fast Motorsports debuted in the NASCAR Cup Series, fuelled by BJ McLeod’s vision alongside entrepreneur Joe Folk and young driver Matt Tifft. Their inaugural season began with cautious optimism, leveraging McLeod’s experience and Tifft’s potential.

Initial races showed promise as Live Fast Motorsports displayed resilience and dedication, punching above their weight in NASCAR’s elite tier despite lacking the financial prowess of bigger teams.

However, by season’s end, Live Fast Motorsports found themselves finishing a modest 36th in the owner’s championship, a telling sign that their initial aspirations weren’t aligning with NASCAR’s evolving landscape.

Live Fast Motorsports NASCAR Voyage (2)

Acknowledging the sport’s rapid evolution and their organization’s inability to keep pace, McLeod openly admitted, ‘We realized how rapidly the sport was evolving, and unfortunately, our organization couldn’t keep up.’

NASCAR’s landscape has undergone swift changes, urging teams to adapt promptly or risk being left behind. This reality wasn’t lost on Live Fast Motorsports, who, despite their lofty ambitions, grappled with the rapid pace of change within the sport

ALSO READ: B.J. McLeod Transition: Selling Charter, Accepting NASCAR’s Evolution

Our Reader’s Queries

Does Live Fast Motorsports have a charter?

Although Live Fast no longer has its charter, the No. 78 is here to stay. McLeod is determined to pursue his passion for racing hard, rather than focusing solely on maintaining his equipment. This entry remains important to him, and he will continue to utilize it as he strives towards his goal.

Who is the owner of Live Fast Motorsports?

Live Fast Motorsports is a US-based stock car racing team that competes part-time in the NASCAR Cup Series. The team is owned by B.J. McLeod and Joe Falk and currently runs the No. car.

Who bought Live Fast Charter?

McLeod’s Live Fast Motorsports charter was sold to Spire Motorsports before the 2023 season ended. Although financial details were not disclosed, it is believed that the charter, which McLeod acquired from Go Fas’ in 2021 for around $10 million, was sold to Spire for approximately $40 million.

Who owns daugherty racing?

JTG Daugherty Racing was founded by Tad Geschickter and his wife Jodi, along with former NBA player and TV analyst Brad Daugherty and Gordon Smith. The team started racing full-time in the Cup Series in 2009 and has since secured one win in 2014. In 2017, they expanded to fielding two cars.

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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