HomeNASCAR NewsNASCAR Drivers NewsSammy Smith's New Sponsor Revealed for Upcoming Races

Sammy Smith’s New Sponsor Revealed for Upcoming Races

Sammy Smith’s New Sponsor: In an exciting development for the NASCAR Xfinity Series, JR Motorsports has announced that Sammy Smith will be taking to the track with a new primary sponsor, Allstate Peterbilt Group, for key races at the Chicago Street Course and Michigan International Speedway. This strategic partnership promises not only to boost Smith’s visibility but also to provide the financial backing and technical expertise crucial for success. As Smith continues to make strides in his career, the implications of this sponsorship could be far-reaching.

Key Highlights

  • Allstate Peterbilt Group is Sammy Smith’s new primary sponsor.
  • Smith will feature Allstate Peterbilt Group branding at Chicago Street Course and Michigan International Speedway.
  • The sponsorship is announced by JR Motorsports, led by Dale Earnhardt Jr.
  • The partnership enhances Smith’s profile and reputation in the racing community.
  • Financial support from the sponsorship improves Smith’s racing prospects in the Xfinity Series.

Introduction and Sponsor Announcement

In a significant move ahead of the Xfinity Series race at Sonoma Raceway, JR Motorsports (JRM) has formally announced Allstate Peterbilt Group as the new primary sponsor for Sammy Smith’s No. 8 Chevy Camaro. This strategic partnership marks a crucial moment in Smith’s burgeoning career, aligning him with a well-respected name in the transportation industry.

Sammy Smith, who is establishing himself as a formidable competitor in the Xfinity Series, will carry the Allstate Peterbilt Group branding into two critical races next month: the Chicago Street Course and Michigan International Speedway. These venues provide a diverse array of challenges, from the intricate turns of the street course to the high-speed demands of Michigan’s oval.

This sponsorship deal is more than a mere branding exercise; it represents a confluence of strategic goals for both JRM and Allstate Peterbilt Group. For JRM, securing a sponsor of this caliber signifies the team’s continuous effort to attract top-tier partners who can support the development and performance of their drivers. For Allstate Peterbilt Group, this partnership provides a platform to boost brand visibility and connect with a passionate motorsport audience.

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Sponsorship Details and Team Background

The partnership between Allstate Peterbilt Group and JR Motorsports not only signifies a significant moment for Sammy Smith’s racing career but also highlights the strategic vision and ambition of the team led by Dale Earnhardt Jr. This collaboration emphasizes JR Motorsports’ commitment to aligning with reputable brands, reinforcing their status as a formidable entity in the NASCAR world.

Allstate Peterbilt Group, a distinguished name in commercial truck dealerships, extends its footprint into the NASCAR domain, sponsoring Smith for crucial races at NASCAR Chicago in July and Michigan International Speedway in August. This sponsorship will see the distinctive Peterbilt Group colors emblazoned on Smith’s car, offering both visibility and brand synergy. It is a strategic move that not only elevates Smith’s profile but also brings a new layer of corporate partnership to JR Motorsports.

The team, JR Motorsports, has a storied history under the leadership of Dale Earnhardt Jr., who has cultivated a culture of excellence and competitiveness. Known for nurturing young talent, the team has consistently been a breeding ground for NASCAR’s future stars. The inclusion of Sammy Smith, a promising driver with a notable rookie season at Joe Gibbs Racing.

Smith’s previous experience driving the No. 18 Toyota with Pilot Flying J as a sponsor has equipped him with crucial skills and exposure. Now, with the backing of Allstate Peterbilt Group, he is poised to make substantial strides. This partnership not only amplifies Smith’s career trajectory but also aligns seamlessly with JR Motorsports’ mission to excel in the NASCAR landscape, promising exhilarating prospects for the upcoming races.

Racing Performance and Career Highlights

Sammy Smith’s racing career is characterized by a trajectory of steady advancement and notable accomplishments, highlighting his potential as a rising star in the NASCAR circuit. His path began with humble origins in late-model and legendary cars, where he honed his skills and developed a reputation for his competitive spirit. In 2019, Smith made his debut in the CARS Tour.

By 2020, Smith had secured a full-time ride with Kyle Busch Motorsports in the CARS Series, a crucial move that further solidified his place in the racing community. His impressive performance in the ARCA Menards Series followed, where he claimed two consecutive championships in the ARCA Menards Series East. These achievements highlight his ability to consistently perform at a high level and adapt to different racing environments.

Smith’s progression to the NASCAR Xfinity Series with Joe Gibbs Racing (JGR) in 2023 marked a significant milestone in his career. Despite facing challenges, such as a disappointing Did Not Finish (DNF) in the Cabo Wabo 250 at Michigan International Speedway, Smith demonstrated resilience and skill. His sixth-place finish in The Loop 121 at the Chicago Street Course was a sign of his tenacity. Additionally, his rookie season culminated with him earning the prestigious 2023 NASCAR Xfinity Series Rookie of the Year title and securing a commendable sixth-place finish in the final standings.

  1. CARS Tour Debut (2019): Entered the CARS Tour, marking his entry into a competitive racing series.
  2. ARCA Menards Series East Championships: Captured two consecutive titles, showcasing his dominance.
  3. 2023 Xfinity Series Rookie of the Year: Earned this accolade in his debut season with JGR.

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Current Standings and Performance in 2024 Season

Amid the 2024 NASCAR Xfinity Series, Smith’s consistent performance has earned him a respectable 10th position in the general standings as the series heads to Sonoma Raceway.

At just 20 years old, Sammy Smith has proven to be a formidable competitor, showcasing both skill and tenacity on the track. With two top-five finishes and eight top-tens already under his belt this season, Smith has solidified his reputation as a rising star in the NASCAR community.

Smith’s season has been characterized by a blend of strategic driving and adaptability, vital attributes for maintaining competitive standings in a series as demanding as NASCAR.

His top-five finishes highlight his ability to compete with the series’ elite, while his multiple top-ten placements emphasize his consistency and reliability in securing valuable points race after race.

The ability to remain consistently within the top-ten positions in a field brimming with seasoned drivers speaks volumes of Smith’s burgeoning talent and potential.

His performance at diverse tracks has further demonstrated his versatility, a key factor in surviving and thriving over the grueling NASCAR season. The impending race at Sonoma Raceway, known for its challenging road course, will surely test his mettle once more, offering an opportunity to further climb the standings.

Smith’s current standing not only reflects his personal growth but also his team’s concerted efforts in optimizing race strategies and car performance. The synergy between driver and team has been instrumental in maneuvering through the complexities of the 2024 season, positioning Smith as a significant contender in the Xfinity Series.


Looking ahead, Smith’s recent sponsorship acquisition and alignment with JRM provide a solid foundation for continued success in the Xfinity Series. As Sammy Smith prepares for the upcoming races at the Chicago Street Course and Michigan International Speedway, there is a palpable sense of optimism surrounding his potential to make significant strides. The financial support and strategic backing from JRM not only affirm Smith’s growing reputation but also improve his prospects in a highly competitive field.

  1. Essential Resources: With additional funding, Smith can access superior equipment and technical support, which are vital for excellent performance. This includes upgrades to his car, better pit stop strategies, and advanced data analytics to refine his racing techniques.
  2. Increased Exposure: Aligning with a reputable sponsor amplifies Smith’s visibility in the racing community. This increases media coverage and fan engagement, potentially attracting further sponsorship opportunities and solidifying his brand presence.
  3. Tactical Alliances: The partnership with JRM, a team renowned for its competitive edge in the Xfinity Series, provides Smith with invaluable mentorship and strategic insights. The collaborative environment within JRM fosters a culture of excellence, allowing Smith to learn from seasoned drivers and integrate best practices into his own approach.


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News in Brief: Sammy Smith’s New Sponsor

The partnership between Sammy Smith and Allstate Peterbilt Group signifies a significant advancement in Smith’s NASCAR Xfinity Series career. This sponsorship provides crucial financial backing, technical expertise, and increased visibility, fostering a promising trajectory for Smith’s competitive aspirations.

With the robust support of JR Motorsports and the strategic partnership with Allstate Peterbilt Group, Smith is well-positioned to improve performance and achieve significant milestones in the upcoming races at the Chicago Street Course and Michigan International Speedway.

Our Reader’s Queries

Q. Who is driving for JR Motorsports in 2024?

A. In 2024, Smith will join Justin Allgaier, Brandon Jones, and Sam Mayer to complete JRM’s driver lineup.

ALSO READ: Sammy Smith’s Criticism Against JRM following Dover mishap

Khushal Bhatia
Khushal Bhatiahttps://slicksandsticks.com/
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with Slicksandsticks.com, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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