NASCAR Unveil New Broadcast Deal: According to a report by Motorsport.com, NASCAR is set to unveil its forthcoming broadcast deal on Wednesday afternoon, which will be distributed among three television partners and an exclusive streaming platform.
This agreement concerns the broadcast rights slated to commence in 2025. As outlined in the report, FOX Sports will resume broadcasting the initial 14 races of the NASCAR Cup Series season, while NBC will air the final 14. The middle 10 races will be divided between a returning TNT and a streaming service, reportedly Amazon Prime. TNT previously aired the ‘NASCAR Summer Series’ between 2007 and 2014, a six-race mid-summer segment situated between FOX and ESPN’s coverage.
The announcement is anticipated to coincide with the commencement of the NASCAR Champions Week celebration in Downtown Nashville at 5 p.m. However, the report did not divulge specifics regarding the length or terms of the agreement. Earlier in the week, NASCAR President Steve Phelps hinted at an impending announcement.
Phelps explained, “We are going to have an additional partner and we may have two additional partners. Thats kind of where were trying to figure out in these last few weeks what thats going to look like, but we already know were going to have more partners.”
He also emphasized the importance of having events broadcasted across over-the-air, cable, and streaming platforms, citing it as a strategic move for the sport’s future success.
The current $8.2 billion deal with FOX and NBC expires after the 2024 season, and the delay in finalizing an agreement beyond next season is influencing negotiations between NASCAR and the race teams regarding an extension to the charter agreement.
The agreement between NASCAR and the Cup Series teams, represented by the Race Team Alliance, coincides with the current television agreement. Currently, 65 percent of TV revenue goes to the tracks, 25 percent to the teams, and 10 percent to NASCAR. Once a new television contract is secured, NASCAR and the teams can proceed with negotiations for a new agreement among themselves
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Our Reader’s Queries
What is the new media deal with NASCAR?
Starting with the first Cup race at Iowa Speedway on June 16, 2024, NBC Sports will broadcast the final 20 Cup races of the season, culminating with the championship race at Phoenix Raceway on Nov. 10. This marks the continuation of a 32-year partnership with NASCAR that began in 1983. The races will be aired on USA Network, providing fans with an exciting viewing experience.
What is the new deal with NASCAR?
NASCAR has secured a fresh media rights agreement that will span seven years, starting from 2025. The deal features the return of FOX Sports and NBC Sports, as well as the addition of new streaming partners, Amazon Prime Video and TNT Sports. This move is set to expand the reach of NASCAR’s coverage, providing fans with more options to watch their favorite races.
How much is NASCAR TV deal worth?
As per the Sports Business Journal report, the latest media rights agreement is valued at a whopping $7.7 billion, with an average yearly worth of $1.1 billion. This marks a significant increase of 40 percent from the current media rights deal that is valid until 2024.
Who sings the opening song for NASCAR 2023?
The opening theme for NASCAR on NBC has changed over the years. From 2001 to 2003, it was “Fuel” by Metallica. Blake Shelton’s “Bringing Back the Sunshine” was used from 2015 to 2017, followed by Tom Petty’s “Runnin’ Down a Dream” performed by ZZ Ward from 2018 to 2019. In 2021 and 2022, “The Well” by Marcus King was the opening theme. Next up is “Woohoo” by Jordan Baum in 2023. The show originates from the United States and is in English.
