Despite the struggle to find new sponsorship for the 2018 season, Larson isn’t worried about it and is instead focused on the bigger picture.
“I’m not too worried about it,” said Larson.
“We’ve got a lot of important things to worry about the rest of the year. The championship being one of them.
“[My teammate] Jamie [McMurray] gets more involved in the business questions than I do. I just kind of worry about racing.”
Ganassi is hoping First Data comes on for more races but even if they do additional sponsors will be needed to cover costs of the No. 42 car.
“We still have some work to do, but obviously winning races doesn’t hurt,” Ganassi said. “If you know anybody interested and is so inclined, give them my number.”
“It’s all about brand recognition and sales growth,” said First Data chairman and CEO Frank Bisignano. “Ultimately we’re in a business to grow revenue. On the client side, I think it brings us closer to our clients.”
“Chip’s organization, not that it’s easy to find sponsors, but it’s more intriguing for sponsors with his team because he has so many race teams in different series,” Larson said.
“There are a lot of opportunities for sponsors.”
Right now, Larson is focused on closing out the season strong. With Martin Truex Jr. having more than a 100-point lead on his competitors for the top spot in the standings, Larson is currently battling Kyle Busch, whom he is behind by 5 points, for second place.
“[Truex] seem to have gotten better and better every week where we kind of stalled out a little bit,” Larson said. “I feel like we’ve gotten some speed back but with that speed, we had some bad luck. I’m just trying to finish second now in regular-season points.”