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NASCAR Media Rights Revamp and Netflix’s Foray: Revitalizing Fan Engagement

NASCAR Media Rights: NASCAR has encountered a sustained decline in its fanbase over the past decade, a situation influenced by various factors. Nonetheless, the organization is actively addressing this issue, particularly through the restructuring of its media rights packages. Currently, the focal point is on the dissemination of a mid-season package to a new broadcaster or media entity.

Recent reports indicate that NASCAR has presented a proposal to streaming companies for a 10-race midseason package. This media package is anticipated to be divided between Amazon and Turner, identified as the prime contenders for this agreement. Although, there’s a possibility of splitting the package equally between these entities, granting each five races.

Yet, NASCAR’s aim is to secure an agreement wherein one of these media companies will undertake all 10 races. An official announcement regarding this potential arrangement is expected within this week.

NASCAR Media Rights (2)

In parallel, Netflix is set to launch a sports documentary series that will closely track the NASCAR Cup Series Playoffs and championship race. Scheduled for an early 2024 premiere, the series will comprise 5 episodes, each running for 45 minutes.

This documentary promises exclusive behind-the-scenes access to drivers and teams, offering fans an immersive insight into the trials of competing at the pinnacle of stock car racing. The project is a collaboration between Words + Pictures and NASCAR Studios, boasting an impressive lineup of executive producers including Connor Schell, Libby Geist, Aaron Cohen, Ben Kennedy, Tim Clark, Matt Summers, Tally Hair, and former Cup Series driver Dale Earnhardt Jr.

Anticipated to draw a new audience, akin to the success of Netflix’s Drive to Survive for Formula 1, this documentary series holds the potential to inject fresh enthusiasm into NASCAR.

ALSO READ: NASCAR President Previews 2024 Season After Daytona 500 Sellout”

Our Reader’s Queries

What is the new media rights deal with NASCAR?

In a groundbreaking deal, the NASCAR Cup Series has signed on two new broadcast partners, Prime Video and TNT Sports, who will share coverage of 10 midseason races starting in 2025. These partners have also secured exclusive rights to practice and qualifying sessions for the entire Cup Series schedule until 2031. This move is set to bring fresh perspectives and exciting new coverage to the world of NASCAR racing.

What media rights does NASCAR have in 2025?

Starting from the 2025 NASCAR Cup Series season, there will be seven-year agreements with four broadcast partners – FOX Sports, NBC Sports, Amazon’s Prime Video, and TNT Sports (a division of Warner Bros. Discovery). These deals will continue until the 2031 season.

Who are the broadcast partners of NASCAR?

NASCAR has secured a fresh media rights agreement that will span seven years, starting from 2025. The deal features the return of FOX Sports and NBC Sports, as well as the addition of new streaming partners, Amazon Prime Video and TNT Sports. This move is set to expand the reach of NASCAR’s coverage, providing fans with more options to watch their favorite races.

Who owns the TV rights to NASCAR?

NASCAR has recently announced a new seven-year media rights agreement with four broadcast partners, namely Fox Sports, Amazon Prime, Warner Bros. Discovery, and NBC Sports. This deal will enable these partners to broadcast live coverage of all NASCAR Cup Series races from 2025 to 2031. This is a significant development for NASCAR fans who can now enjoy uninterrupted coverage of their favorite races. The agreement is expected to bring in more viewership and revenue for NASCAR, making it a win-win situation for all parties involved.

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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