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CARS Tour Ownership Journey: Dale Earnhardt Jr. and Kevin Harvick’s Insights

CARS Tour Ownership Journey: For quite some time, Dale Earnhardt Jr. has held the mantle of being the wealthiest driver in the NASCAR realm. His staggering $300 million net worth puts him leagues ahead of others in this realm. Nonetheless, recent remarks from his friend, business ally, and former rival Kevin Harvick might strike some as peculiar.

In a segment of the Dale Jr. Download, Harvick joined Earnhardt Jr. and co-host Mike Davis. In the course of their conversation, Davis inquired about the most significant lesson learned from their ownership experience in the CARS Tour.

Junior delved into the financial intricacies, citing the challenges faced by both series and team owners, keen on unraveling areas for improvement. Harvick, however, chimed in with an unexpected insight of his own.

“One of the most fascinating things about Dale is how frugal he is,” Harvick remarked. “I mean, he’s hands down the most penny-pinching guy I’ve ever encountered in my life.”

With Earnhardt highlighting the financial aspect of overseeing an entire series and being dubbed as ‘the thriftiest guy’, Harvick disclosed a critical issue faced by Junior and their co-owner, Jeff Burton, regarding their CARS Tour venture. “The tipping point for both him and Burton was us hauling our own fuel,” he disclosed.

“We were responsible for transporting gallons upon gallons of fuel while driving,” Earnhardt added. “The idea of that liability weighed heavily on us.”

CARS Tour Ownership Journey (2)

These revelations from Earnhardt and Harvick are intriguing and somewhat comical. However, what truly matters is their application of these experiences within the CARS Tour.

Ultimately, what carries the utmost significance is the CARS Tour’s upward trajectory under new ownership, with promising prospects in terms of viewership, popularity, and ratings for the upcoming year.

ALSO READ: Dale Earnhardt Jr Strategic Move: Transforming NASCAR Media Through Podcasts

Our Reader’s Queries

Who are the owners of the CARS Tour?

On Monday afternoon, the primary ownership group of the series, comprising Dale Earnhardt Jr., Kevin Harvick, Jeff Burton, and Justin Marks, gathered at the track’s media center to reveal their comprehensive plans for 2024. The plans encompassed the event schedule, an extension of their agreement with FloRacing, and a fresh title sponsor.

What series does Dale Jr and Kevin Harvick own?

After a year of owning the regional Late Model touring series, CARS Tour co-owners Dale Earnhardt Jr. and Kevin Harvick shared their thoughts. Both were pleased with the progress made and the level of competition in the series. They expressed their commitment to continuing to improve the experience for drivers and fans alike. Earnhardt Jr. and Harvick also acknowledged the challenges of owning a racing series, but were optimistic about the future of the CARS Tour.

Who owns car series?

In January 2023, the CARS Tour was purchased by a group of four companies, all with ties to NASCAR. The consortium includes DEJ Management, Jeff Burton Autosports, Inc., Kevin Harvick Incorporated, and Trackhouse Racing Team. Among the group are two current national series team owners, a Cup Series champion, and a Cup Series veteran.

What racing series does Kevin Harvick own?

KHI, or Kevin Harvick, Inc., is a racing team founded by former NASCAR Cup Series driver Kevin Harvick and his wife DeLana. DeLana is the daughter of former Busch Series driver John Linville. KHI has owned cars in the NASCAR Nationwide Series, Truck Series, and the ARCA Re/Max Series.

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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