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HomeNASCAR NewsNASCAR Teams NewsKaulig Racing Primary Sponsorship: CELSIUS Energizes 2024 Season

Kaulig Racing Primary Sponsorship: CELSIUS Energizes 2024 Season

Kaulig Racing Primary Sponsorship: Kaulig Racing, a prominent team in the NASCAR Xfinity Series, has recently announced their primary sponsorship for the 2024 season, and it’s none other than CELSIUS, the well-known energy drink brand.

This continued partnership between Kaulig Racing and CELSIUS is set to bring a new level of excitement and energy to the racing scene. As the anticipation builds for the upcoming season, fans and enthusiasts alike are eager to see how this collaboration will unfold on the track.

With both Kaulig Racing and CELSIUS known for their impressive track records, it’s safe to say that this sponsorship is poised to make a significant impact.

Stay tuned for more details on this exciting development as we unveil what this partnership has in store for the 2024 season.

Key Takeaways

  • Kaulig Racing and CELSIUS Essential Energy have extended their partnership for the 2024 NASCAR season, with CELSIUS as the primary sponsor.
  • The partnership includes multiple events in both the NASCAR Xfinity Series and NASCAR Cup Series, with CELSIUS prominently featured at races like the Daytona 500.
  • AJ Allmendinger, a former Cup Series star, is transitioning to the Xfinity Series for the 2024 season and will be driving the No. 16 Chevrolet Camaro.
  • The partnership between CELSIUS and Kaulig Racing has had a significant impact on the racing community, fueling the team’s performance and promoting a healthy lifestyle.

Continued Partnership with CELSIUS for 2024 Season

Kaulig Racing and AJ Allmendinger are set to maintain their partnership with CELSIUS Essential Energy as the primary sponsor for the 2024 NASCAR season, spanning multiple events in both the NASCAR Xfinity Series and NASCAR Cup Series.

This continuation of their collaboration will see CELSIUS Essential Energy prominently featured at various races, including the prestigious Daytona 500.

Allmendinger, who will be transitioning to a full-time Xfinity Series and part-time Cup Series schedule, expressed his excitement about the continued partnership with CELSIUS. He emphasized the significance of the energy drink as the go-to choice for the team.

In addition to the sponsorship, CELSIUS remains the Official Energy Drink Partner of Kaulig Racing, promoting health and fitness within the team.

The partnership between Kaulig Racing, AJ Allmendinger, and CELSIUS Essential Energy promises to energize the 2024 NASCAR season.

Kaulig Racing Primary Sponsorship (2)

Spotters Lineup Revealed for 2024 Season

The spotter lineup for the 2024 NASCAR Cup Series and Xfinity Series seasons has been unveiled by Kaulig Racing. The trio of spotters consists of Coleman Pressley, Joe White, and Frank Deiny Jr.

Pressley, who previously worked with AJ Allmendinger, will be the full-time spotter for the No. 16 Chevrolet Camaro in the Xfinity Series. Frank Deiny Jr. will return for another season and will handle spotting duties for Daniel Hemric in the Cup Series and Shane van Gisbergen in the Xfinity Series.

Completing the lineup is Joe White, who will serve as a multi-series spotter for both the Cup and Xfinity Series. With this lineup in place, Kaulig Racing aims to optimize communication and ensure a successful 2024 racing season.

AJ Allmendinger’s Transition to Xfinity Series

After his time in the Cup Series, AJ Allmendinger is now making his mark in the Xfinity Series. Allmendinger, a former Cup Series star, has decided to transition to the Xfinity Series for the 2024 season. This move comes after a successful run in the Cup Series, where Allmendinger garnered attention for his impressive performances.

Now, he is ready to take on a new challenge and compete in the Xfinity Series. Allmendinger’s transition brings excitement and anticipation as fans and competitors alike are eager to see how he will fare in the Xfinity Series. With his experience and skill, Allmendinger is poised to make a strong impact and solidify his position as a top contender in the series.

CELSIUS Essential Energy and Kaulig Racing’s Impactful Partnership

This impactful partnership between CELSIUS Essential Energy and Kaulig Racing has proven to be a driving force in the NASCAR Xfinity Series and Cup Series. The collaboration between these two entities has resulted in several notable achievements and has had a significant impact on the racing community. Here are three reasons why this partnership is so impactful:

  • Enhanced performance: By fueling the Kaulig Racing team with CELSIUS Essential Energy drinks, the drivers are able to maintain their focus and stamina throughout races, leading to improved performance on the track.
  • Brand visibility: The partnership has provided CELSIUS with increased brand visibility, as their logo prominently appears on the Kaulig Racing cars and team apparel. This exposure allows them to reach a wider audience and increase their customer base.
  • Shared values: Both CELSIUS and Kaulig Racing share a commitment to promoting a healthy and fit lifestyle. This partnership allows them to align their values and inspire others to prioritize their well-being.

Kaulig Racing Primary Sponsorship (1)

Negotiation Window Extended for NASCAR Charters

The negotiation window for NASCAR charters has been extended, allowing additional time for NASCAR and teams to address crucial issues and reach a comprehensive agreement. This extension comes as discussions aim to establish a new governing framework, tackling important matters such as financial terms, fund distribution, and potential permanent ownership of charters by teams.

Sources familiar with the matter have confirmed the extension, providing more time for NASCAR and teams to navigate the complexities involved. Recent developments, including sponsorship deals, driver schedules, and participation in various racing events, have influenced the negotiation landscape, highlighting the dynamic nature of the NASCAR industry.

With the extended negotiation window, NASCAR and teams have the opportunity to work towards a mutually beneficial agreement that will shape the future of charters in the sport.

Kaulig Racing Primary Sponsorship (3)

Conclusion of Kaulig Racing Primary Sponsorship

The partnership between Kaulig Racing and CELSIUS for the 2024 season is set to energize the team and propel them to success. With a strong lineup of spotters and AJ Allmendinger’s transition to the Xfinity Series, the team is well-positioned for a successful season.

The impactful partnership between CELSIUS Essential Energy and Kaulig Racing will continue to drive their performance on the track. Additionally, the extended negotiation window for NASCAR charters offers potential opportunities for the team’s future growth.

Our Reader’s Queries

Q. Is AJ Allmendinger Racing?
A. AJ Allmendinger is set to make a full-time return to the Xfinity Series for the 2024 season, piloting the No. 16 Kaulig Racing Chevrolet.
Q. Who drives for Kaulig Racing?
A. Kaulig Racing, led by team owner Matt Kaulig, participates in both the NASCAR Cup Series and Xfinity Series. The team boasts two full-time entries in the NASCAR Cup Series, featuring Justin Haley in the No. 31 car and AJ Allmendinger in the No. 16.

Q. When did the Xfinity Series start?

The series now recognized as the NASCAR Xfinity Series has undergone various name changes over the years. It started as the NASCAR Sportsman Division (1950-1967) and later became the NASCAR Late Model Sportsman Division (1968-1981), the NASCAR Budweiser Late Model Sportsman Series (1982-1983), the NASCAR Busch Grand National Series (1984-1994), and the NASCAR Busch Series Grand National Division (1995-2003).

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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