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HomeNASCAR NewsNASCAR Cup Series NewsChoice Privileges Joins Trackhouse: A NASCAR Powerhouse Alliance

Choice Privileges Joins Trackhouse: A NASCAR Powerhouse Alliance

Choice Privileges Joins Trackhouse: Choice Privileges, the loyalty program of Choice Hotels International, has recently entered into a groundbreaking alliance with Trackhouse Racing, a dominant force in the world of NASCAR. This partnership marks a significant milestone for both entities, as it merges the hospitality expertise of Choice Privileges with the adrenaline-fueled excitement of NASCAR.

With the objective of providing exclusive experiences and unparalleled perks for members, Choice Privileges and Trackhouse Racing are set to redefine what it means to be part of the NASCAR community. This collaboration promises to deliver a unique blend of exhilarating race events, behind-the-scenes access, and curated experiences that will leave fans and loyal customers alike craving for more.

Stay tuned as we uncover the incredible opportunities that await through this powerhouse alliance.

Key Takeaways

– Choice Privileges and Trackhouse Racing have formed a groundbreaking alliance merging hospitality expertise with the excitement of NASCAR.
– Choice Privileges offers an exclusive NASCAR experience to its members, including becoming a primary sponsor for Daniel Suárez and the No. 99 Trackhouse Racing team in four races.
– Choice Privileges provides exclusive perks and experiences for NASCAR enthusiasts, including VIP passes, grandstand tickets, merchandise, and more.
– Choice Privileges members enjoy unprecedented access and enhanced experiences during NASCAR races, with opportunities to visit the garage and pit road, interact with the pit crew, and enjoy exclusive pre-race hospitality.

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Choice Privileges Joins Trackhouse Racing for Exclusive NASCAR Experience

Choice Privileges, the rewards program of Choice Hotels International Inc., has partnered with Trackhouse Racing to offer an exclusive NASCAR experience to its members.

This strategic collaboration aims to provide unique opportunities for Choice Privileges members to engage with the thrilling world of NASCAR.

The partnership includes plans for Choice Privileges to become a primary sponsor for Daniel Suárez and the No. 99 Trackhouse Racing team in four races during the 2024 NASCAR Cup Series season.

By joining forces with Trackhouse Racing, Choice Privileges is demonstrating its commitment to delivering exceptional experiences and benefits to its loyal members.

This exclusive NASCAR experience will allow Choice Privileges members to immerse themselves in the excitement of professional racing and further enhance their overall travel and leisure experiences.

With this alliance, Choice Privileges continues to strengthen its position as a leading rewards program in the hospitality industry.

Key Races and Exclusive Perks: Choice Privileges’ NASCAR Venture

With the exclusive sponsorship of Daniel Suárez and the No. 99 Trackhouse Racing team in four key races, Choice Privileges offers NASCAR enthusiasts a unique opportunity to not only witness thrilling races but also enjoy exclusive perks.

Here are some key races and perks that Choice Privileges brings to the table:

Kansas Speedway on May 5: The sponsorship kicks off at this iconic track, providing fans with an unforgettable racing experience.

– World Wide Technology Raceway on June 2: NASCAR enthusiasts can witness the excitement of the race at this renowned raceway.

– Richmond Raceway on August 11: Attendees can enjoy the fast-paced action and exhilarating moments at this historic track.

– Charlotte Motor Speedway ROVAL on October 13: Fans can experience the thrill of racing at this challenging and unique road course.

In addition to these exciting races, Choice Privileges goes a step further by offering exclusive perks for NASCAR fans, enhancing their overall experience.

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Unprecedented Access: Choice Privileges Enhances Member Experiences

Members of Choice Privileges can now enjoy unprecedented access and enhanced experiences during NASCAR races. Choice Privileges is enhancing its members’ experiences by offering VIP passes, grandstand tickets, merchandise, and more for various races throughout the season.

This expansion aligns with the program’s commitment to prioritizing experiences over material rewards. Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, highlighted the expansion of Choice Privileges Experiences to cover all 38 races in the 2024 NASCAR Cup Series.

This means that members will have the opportunity to immerse themselves in the excitement of NASCAR racing, with exclusive access and privileges that elevate their race day experience. By providing unprecedented access, Choice Privileges is demonstrating its dedication to delivering exceptional experiences to its members.

Immersive NASCAR Encounters: Choice Privileges’ Curated Experiences

Choice Privileges offers curated experiences that fully immerse NASCAR fans in the excitement of race weekends. These experiences provide unprecedented access and opportunities for fans to get up close and personal with the Trackhouse Racing team and driver Daniel Suárez. Here are some key features of Choice Privileges’ curated experiences:

– Unprecedented access to the Trackhouse garage and pit road before the race, allowing fans to witness the behind-the-scenes action and preparations.
– Pit and garage tours that offer a firsthand look at the inner workings of a NASCAR team.
– Meet-and-greets with the No. 99 Trackhouse Racing pit crew, providing fans the chance to interact with the team members.
– Exclusive pre-race hospitality with complimentary food and beverages, giving fans a VIP experience.

With these immersive encounters, Choice Privileges ensures that NASCAR fans have unforgettable experiences and create lasting memories during race weekends.

Justin Marks and Choice Privileges: A Winning Partnership in NASCAR

Trackhouse Racing has formed a winning partnership with Justin Marks and Choice Privileges, a recognized international company in the NASCAR community.

Justin Marks, the founder and owner of Trackhouse Racing, expressed his excitement about the collaboration, emphasizing Choice Hotels’ status as a successful global brand. Marks considers Choice Privileges’ decision to join Trackhouse Racing as both rewarding and a privilege for the entire team.

He is confident that the programs planned for 2024 will resonate with Trackhouse fans and the wider NASCAR community. This partnership signifies a significant step forward for Trackhouse Racing, as it aligns with a reputable company like Choice Privileges.

The alliance is expected to bring mutual benefits and contribute to the continued success of both parties in the world of NASCAR.

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Conclusion of Choice Privileges Joins Trackhouse

The partnership between Choice Privileges and Trackhouse Racing in NASCAR offers members exclusive perks, unprecedented access, and immersive experiences. This collaboration with Justin Marks has created a winning alliance that enhances the overall NASCAR experience for Choice Privileges members.

Our Reader’s Queries

Q. Where is Trackhouse Racing based out of?

A. In a significant move, Justin has recently unveiled Trackhouse Racing MotoGP, based in Nashville, TN. This marks a notable return of an American team to the highest echelon of international motorcycle racing. Additionally, he is the visionary behind The Trackhouse Motorplex, recognized as America’s premier go-kart facility. Justin’s endeavors showcase his commitment to advancing motorsports at various levels.

Q. Who builds Trackhouse racing engines?

A. The team benefits from the collaboration with Richard Childress Racing, which provides car bodies and engines. Notably, in 2024, there was an expansion into MotoGP, solidifying the team’s presence as the satellite team of Aprilia in this esteemed motorcycle racing series. This strategic move reflects the team’s commitment to diversifying and excelling across different disciplines within the world of motorsports.

Q. Who all drives for Trackhouse Racing?

A. Trackhouse Racing made its entry into the NASCAR scene in 2021, with owner Justin Marks collaborating with rapper Pitbull to establish the team. The inaugural season saw the No. 99 Chevrolet, driven by Daniel Suárez, representing the newly formed team. In a surprising turn of events in 2022, Trackhouse Racing made waves by acquiring the assets of the former Chip Ganassi Racing team and securing the services of driver Ross Chastain, making a bold statement in the NASCAR world.

Q. Can you visit Trackhouse Racing?

A. Situated in Concord, North Carolina, Trackhouse Racing warmly welcomes visitors to explore the race shop and get an insider’s view of the team’s operations. This accessibility provides fans and enthusiasts with the opportunity to witness the behind-the-scenes workings of Trackhouse Racing up close.

Q. Who owns car 91?

A. In a notable development, Trackhouse Racing owner Justin Marks has unveiled “Project 91,” a strategic initiative set to feature multiple drivers during the 2023 season. This forward-thinking project signals an innovative approach from Trackhouse Racing, reflecting their commitment to versatility and excellence in the world of motorsports.

ALSO READ: Daniel Suarez’s Trackhouse Journey: Beyond Chastain’s Shadow

Khushal Bhatia
Khushal Bhatia
Khushal Bhatia, a distinguished BA (Hons) English graduate from St. Stephen College (University of Delhi) and a holder of a Post Graduate Diploma in Journalism (English) from IIMC Delhi, is an accomplished journalist. Currently affiliated with, Khushal is an expert in covering a range of sports topics with a specialization in motorsports, particularly NASCAR. His insightful articles explore the nuances of the sporting world, providing readers with comprehensive analysis and the latest updates. With a commitment to unbiased reporting, Khushal's expertise and authoritative voice make him a reliable source for sports enthusiasts.


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