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Joe Gibbs Racing Secures Massive Multi-Year Deal With Interstate Batteries for 2025

Joe Gibbs Racing secures massive multi-year deal with interstate batteries, extending a bond that has fueled victories for decades. This 2025 partnership brings new twists, but what does it mean for Christopher Bell and Ty Gibbs? With a history of five championships and 214 wins, this alliance isn’t just business—it’s a legacy.

Key Highlights

  • Joe Gibbs Racing and Interstate Batteries have extended their partnership into a new multi-year deal for 2025.
  • The partnership will see Interstate Batteries sponsoring drivers Christopher Bell and Ty Gibbs in the 2025 NASCAR Cup Series.
  • Interstate Batteries will feature on Christopher Bell’s No. 20 Toyota Camry XSE for key races like the Daytona 500.
  • Ty Gibbs will drive the No. 54 Toyota Camry XSE with Interstate Batteries branding at the Nashville Superspeedway on June 1.
  • The partnership highlights a continued commitment to NASCAR success, boasting five championships and 214 wins.

Joe Gibbs Racing and Interstate Batteries Extend Multi-Year Partnership

While the motorsport industry often witnesses shifting alliances and sponsorships, the partnership between Joe Gibbs Racing and Interstate Batteries remains as steadfast as ever, with the recent announcement of a multi-year extension.

This enduring collaboration emphasizes the tactical alignment and mutual benefit both entities have found over the years. Interstate Batteries, a prominent figure in the replacement battery sector, continues to support Joe Gibbs Racing, a powerhouse in the NASCAR Cup Series.

As one of the team’s founding sponsors, Interstate Batteries initially joined forces with JGR at the inception of its full-time venture into the NASCAR Winston Cup Series in 1992. Since then, this alliance has seen the team achieve remarkable success, including numerous championships and victories at prestigious events.

The renewed commitment highlights the long-term vision shared by both parties, aiming to further improve JGR’s competitive edge and maintain Interstate Batteries’ strong presence in the dynamic world of NASCAR.

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A Historic Partnership That Put Interstate Batteries on the Map

The enduring partnership between Joe Gibbs Racing and Interstate Batteries has proven to be a remarkable milestone in the history of both entities.

Interstate Batteries joined Joe Gibbs Racing at the advent of its initial full-time season in the NASCAR Winston Cup Series in 1992, marking a pivotal moment that would greatly improve its national reputation. At that time, Interstate Batteries operated with a substantial dealer network yet lacked widespread brand recognition.

“When we first began our partnership with Joe Gibbs Racing in 1992, we had around 120,000 dealers comprised of service stations, garages and car dealers that sold our batteries, but we didn’t have a national reputation. Joe Gibbs Racing gave Interstate Batteries national recognition. Joe was still in the NFL and coaching in Washington, and then Dale Jarrett delivered our first win together in the first race of our second season.” – Norm Miller, Chairman Emeritus, Interstate Batteries

The partnership with Joe Gibbs Racing, supported by Joe Gibbs’ concurrent NFL fame, catalyzed a surge in visibility, particularly following a landmark victory in the 1993 Daytona 500 with driver Dale Jarrett. This win was instrumental in establishing a national profile for Interstate Batteries, enabling the company to secure prestigious accounts by leveraging newfound consumer recognition.

Interstate Batteries to Sponsor Christopher Bell and Ty Gibbs in 2025

In a tactical move poised to improve its visibility within the NASCAR Cup Series, Interstate Batteries is set to sponsor drivers Christopher Bell and Ty Gibbs in 2025.

The sponsorship agreement highlights Interstate Batteries’ calculated focus on associating with top-tier talent within Joe Gibbs Racing. Christopher Bell, a perennial championship contender, will showcase the Interstate Batteries brand on the No. 20 Toyota Camry XSE across four pivotal races, beginning with the prestigious Daytona 500 on February 16.

The partnership extends through key events, including Las Vegas Motor Speedway on March 16 and Texas Motor Speedway on May 4, culminating at the NASCAR Cup Series Championship Race at Phoenix Raceway on November 2.

Meanwhile, Ty Gibbs, entering his tertiary year in the NASCAR Cup Series, will feature Interstate Batteries on his No. 54 Toyota Camry XSE at Nashville Superspeedway on June 1, further solidifying the brand’s presence in the sport.

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Interstate Batteries’ Commitment to NASCAR and Its Customers

Interstate Batteries has showcased a resolute commitment to NASCAR, enhancing its brand visibility while simultaneously reinforcing its dedication to its loyal customer base. This commitment is exemplified through their long-standing partnership with Joe Gibbs Racing, initiated in 1992. The alliance has contributed to an impressive record of five championships and 214 wins, reflecting the synergy between the two entities.

Lain Hancock, President and CEO, highlights that the collaboration serves as a powerful conduit for nurturing stronger relationships with their customers, both on and off the track. Their mantra, “Outrageously Dependable,” resonates with the consistent reliability expected by their customers and is embodied in their vibrant green branding, which has become synonymous with success in the racing world.

“Our customers are the backbone of our success at Interstate Batteries, and our partnership with Joe Gibbs Racing is a great avenue to strengthen our relationships with them on and off the track.”

“Our ‘Outrageously Dependable’ mantra speaks to our tenure with JGR and our long-time customers, and no one enjoys seeing the color green wave on another NASCAR season more than all of us at Interstate Batteries.” – Lain Hancock

Joe Gibbs Reflects on the Longstanding Partnership

Joe Gibbs Racing’s enduring partnership with Interstate Batteries exemplifies a remarkable collaboration that has stood the test of time, reflecting a shared commitment to excellence and mutual growth.

Joe Gibbs, the esteemed owner, acknowledges the foundational role Interstate Batteries has played in their success, emphasizing that their team wouldn’t exist without such pivotal support. The partnership, now in its fourth decade, is a reflection of its significance and the robust relationships forged over the years with figures such as Norm and Tommy Miller, who believed in Gibbs when resources were scarce.

“We wouldn’t be where we are as a race team without the support from our founding partner, Interstate Batteries.”

“To think we’re now well into our fourth decade together speaks to how special our partnership has been and the relationships we’ve built with everyone at Interstate Batteries. I’ll be forever grateful to Norm and Tommy Miller, who gave us a chance when we didn’t have a building, cars or even employees. We are blessed to continue to work with great people like Lain (Hancock) and his entire team. There are few partnerships that have stood the test of time like Joe Gibbs Racing and Interstate Batteries.” – Joe Gibbs

Gibbs expresses profound gratitude towards these individuals and the current team led by Lain Hancock, highlighting the rarity of such enduring alliances in motorsport.

This longstanding relationship not only highlights the resilience and shared vision of both entities but also serves as a model for others, showcasing the profound impact of trust and collaboration in achieving sustained success.

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News in Brief: Joe Gibbs Racing Secures Massive Multi-Year Deal

With the renewal of their multi-year partnership, Joe Gibbs Racing and Interstate Batteries continue to build on a legacy that has notably influenced NASCAR’s landscape. This tactical alliance, set to sponsor drivers Christopher Bell and Ty Gibbs in 2025, emphasizes Interstate Batteries’ enduring commitment to motorsport and its customer base. As Joe Gibbs reflects on this historic collaboration, the partnership’s evolution highlights a shared vision for success and innovation in racing, ensuring a bright future for both entities.

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