Kevin Harvick’s push for grassroots racing has brought back an old-school NASCAR feel, but it could also change the sport’s future. With the return to Bowman Gray Stadium, fans are seeing racing at its rawest form. At the same time, NASCAR is looking overseas, with a big race planned for Mexico City. This battle between tradition and global reach is heating up. Will NASCAR stay true to its roots, or will it expand into new territories?
Key Highlights
- Kevin Harvick’s support for grassroots racing emphasizes the importance of fan enthusiasm and local engagement.
- Bowman Gray Stadium’s return symbolizes NASCAR’s commitment to its traditional roots and grassroots culture.
- NASCAR’s grassroots focus aligns with veteran calls to prioritize local talent development over international expansion.
- Harvick’s influence may steer NASCAR’s strategy towards more domestic, grassroots events rather than global races.
- Decision on 2026 Clash location could indicate whether grassroots racing will take precedence over international ambitions.
NASCAR’s Return to Bowman Gray Stadium Brings Back an Old Flavor
Although the 2025 NASCAR season marked a significant return to tradition, the reintroduction of racing at Bowman Gray Stadium was more than just a nostalgic expedition; it represented a tactical move to reconnect with the roots of stock car racing.
This historic track, the site of the last Cup Series race in 1971, offered fans a return to authentic grassroots racing with its unique blend of unpredictable demolition derbies and charged-up grandstands. The shift from the L.A. Coliseum to Bowman Gray brought the sport closer to its original nature, cultivating an atmosphere reminiscent of NASCAR’s early days.
Kevin Harvick highlighted the significance of this change following Chase Elliott’s victory at the Cook Out Clash. The enthusiastic fan response at the Winston-Salem venue illustrated the enduring appeal of traditional racing experiences.
Consequently, NASCAR is already adjusting its 2026 plans to capitalize on this renewed interest, solidifying Bowman Gray’s significance in future events.
NASCAR Expands Internationally While Bowman Gray’s Popularity Soars
As NASCAR ventures into new territories with its initial international points-paying NASCAR Cup race since 1958, the sport’s expansion is poised to seize the global stage.
Scheduled for 2025, the NASCAR Cup Series will see its stars compete at the renowned Autódromo Hermanos Rodríguez in Mexico City. This tactical move marks a notable milestone in NASCAR’s aspirations to broaden its global footprint, following discussions with dignitaries from regions such as South America, Europe, and Asia.
Simultaneously, the popularity of the Bowman Gray Clash race continues to thrive, highlighting a contrasting dynamic within the sport.
At this year’s event, the stadium was electrified with over 15,000 fans, culminating in a dramatic clash between Ricky Stenhouse Jr. and local favorite Burt Myers.
This juxtaposition emphasizes NASCAR’s dual appeal: its international ambitions and the undeniable charm of its grassroots events, each enchanting distinct but similarly passionate audiences.
NASCAR’s Shift Toward Grassroots Racing and 2026 Clash Plans
While NASCAR’s international ambitions continue to unfold, the organization is also placing a renewed emphasis on grassroots racing, responding to calls from veterans like Kevin Harvick.
This tactical pivot is evident in NASCAR’s reconsideration of hosting the Clash in São Paolo, Brazil in 2026. Reports suggest that NASCAR is now leaning towards holding the event again at Bowman Gray Stadium, a decision that highlights its commitment to grassroots venues.
“Now, five people familiar with the matter have called Bowman Gray the favorite to land the event again next year, even though NASCAR has been considering taking the race elsewhere in 2026.” – Adam Stern
.@NASCAR returning the Clash to Bowman Gray would raise questions about where that leaves its international ambitions, but it continues to meet with officials from countries all over the world including Asia, the Middle East, South America and Canada. https://t.co/ThaLRph2TW
— Adam Stern (@A_S12) February 24, 2025
Bowman Gray, located in North Carolina, is steeped in racing history and holds a notable place in the sport’s culture, making it a fitting choice for such a prestigious event.
Daniel Suarez’s Push for International Expansion
Daniel Suarez, a prominent figure in NASCAR, is passionately advocating for the sport’s international expansion, particularly into Brazil. His recent experience racing at São Paulo’s Interlagos circuit has fueled his enthusiasm.
Suarez observed an overwhelming turnout of fans and a thriving market for NASCAR merchandise, both indicators of the sport’s potential in Brazil. The Mexican driver helped boost the profile of the NASCAR Brasil Series, underscoring the rich racing culture inherent in the region.
“I cannot remember the last time I was stuck in traffic for so long — hours — heading into the race track…It was unbelievable; unbelievable in a good way.”
“I only wish that every driver in the Cup Series and even the media had the opportunity to experience that because the amount of racing culture that is down there in Brazil is unbelievable. I feel like there is so much opportunity. The sport of NASCAR is very big and some people, I don’t think, have really realized that and I had the opportunity to see that in Brazil. I have known that for many years in Mexico. And I’m really excited; excited that NASCAR is thinking outside the box.” – Daniel Suarez
Suarez’s insights reveal the energy and potential awaiting NASCAR’s exploration beyond North American borders. His experiences suggest several opportunities:
- Fan Engagement: Large crowds at Brazilian events showcase a strong fanbase.
- Merchandise Opportunities: Vendors successfully selling NASCAR products indicate ready markets.
- Cultural Exchange: Racing cultures in Brazil and Mexico offer mutual growth benefits.
NASCAR’s Future: Sticking to Grassroots or Expanding Globally?
The future of NASCAR stands at a crossroads, as the organization contemplates whether to strengthen its grassroots presence or expand its global reach. Bobby Labonte, the 2000 Cup Series champion, offers insight into this dilemma.
Having competed in the 2018 NASCAR Whelen Euro Series at England’s Brands Hatch circuit, Labonte highlights the growing popularity of NASCAR’s style internationally. He believes that expanding to foreign markets, such as Mexico, could greatly enhance NASCAR’s global appeal, building on an already solid foundation.
While Labonte’s perspective supports international growth, not all NASCAR veterans share this view. Some argue for a return to grassroots racing, stressing the importance of cultivating local talent and fan engagement.
As NASCAR executives deliberate on the location for the 2026 Clash race, they face the challenge of balancing these contrasting visions. The decision will ultimately shape NASCAR’s tactical direction, determining whether it prioritizes grassroots development or global expansion.
News in Brief: Kevin Harvick’s Push for Grassroots Racing
NASCAR stands at a crossroads, balancing grassroots charm and global aspirations. Kevin Harvick’s advocacy for local racing highlights a return to traditional roots, as seen with the Bowman Gray Stadium’s revival. Meanwhile, drivers like Daniel Suarez push for international expansion, reflecting NASCAR’s dual identity challenge. The organization’s future hinges on harmonizing these elements, deciding whether to deepen domestic connections or adopt global opportunities, shaping the sport’s direction for years to come.
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