Sonoma Raceway and The Save Mart Companies marked a major milestone with big wins, bold moves, and a special sweepstakes. A hometown hero raced to victory, while something new hit the track for the first time. Off the course, over $1,500,000 in prizes grabbed attention. Even a store manager played a key role in the action. The weekend was packed with energy, surprises, and a powerful message of community. One moment, in particular, made history—what happened next was even bigger.
Key Highlights
- Sonoma Raceway and The Save Mart Companies celebrate a 33-year partnership with a co-title sponsorship for the NASCAR Cup Series race.
- Kyle Larson wins his third race of the season at Sonoma Raceway with a thrilling finish against Martin Truex Jr.
- The Save Mart Companies launch the “Chase the Savings Sweepstakes” with over $1,500,000 in cash and prizes for shoppers.
- John Hunter Nemechek debuts in Save Mart’s first NASCAR Cup Series entry, driving the #42 car.
- George Pulido, 2024 Outstanding Store Manager, serves as Honorary Starter, enhancing the race’s community engagement.
Partnership Extension Announcement
In a notable move to reinforce longstanding collaborations, Sonoma Raceway announced the renewal of its partnership with The Save Mart Companies, extending their co-title sponsorship for the annual NASCAR Cup Series race.
This tactical extension amplifies one of NASCAR Cup Series history’s most enduring partnerships, celebrated by both entities for its longevity and mutual success. Originally established in 1992, this alliance stands as a reflection of the shared vision and commitment between Sonoma Raceway and The Save Mart Companies.
Scheduled for July 11-13th, this year’s event marks the 33rd anniversary of this distinguished partnership, which has continually improved the racing experience for fans and participants similarly.
Executive Statements
Although partnerships in the racing world come and go, the alliance between Sonoma Raceway and The Save Mart Companies stands as a demonstration to enduring collaboration and shared aspirations.
This sentiment was echoed by Brian Flynn, Sonoma Raceway’s Executive Vice President and General Manager, who expressed immense pride in maintaining this long-standing relationship. Flynn emphasized the integral role The Save Mart Companies play in creating memorable race experiences, highlighting the synergy that has become synonymous with the Sonoma Raceway brand.
“We couldn’t be more proud to continue the relationship we share with The Save Mart Companies. The Save Mart name has become synonymous with Sonoma Raceway and we look forward to making many more race memories with our friends from Save Mart in the years to come.” – Brian Flynn
In parallel, Shane Sampson, CEO of The Save Mart Companies, highlighted the partnership’s significance in connecting their brand with the NASCAR community.
“This enduring partnership showcases The Save Mart Companies’ appreciation for the NASCAR community, creating excitement and shared experiences that continue to inspire. The Save Mart Companies’ dedication to our shoppers resonates in every aspect of our business—from our stores to the heart of our communities. Our customers share a deep love for NASCAR, and this partnership is a testament to that shared passion.” – Shane Sampson
Sampson articulated how the collaboration not only fuels excitement but also resonates with their customer base, who share a profound affinity for NASCAR. This partnership, as Sampson noted, is a reflection of The Save Mart Companies’ commitment to community engagement and the shared passion with their customers for racing excellence.
2024 Race Weekend Highlights
With a palpable sense of excitement, the 2024 race weekend at Sonoma Raceway delivered unforgettable moments, starting with Northern California native Kyle Larson’s exhilarating victory. The Elk Grove local, racing on what he considers his home track, triumphed against formidable competitor Martin Truex Jr. in a nail-biting final lap.
Larson’s latest achievement marks his third win of the season, adding to his impressive career that includes a 2021 NASCAR Cup Series Championship.
Moreover, the weekend spotlighted a crucial debut as John Hunter Nemechek took the wheel of the #42 car, Save Mart’s initial sponsored NASCAR Cup Series entry. This debut was greeted by a vibrant crowd, captivated by the synergy between automotive excellence and local heritage.
The event highlighted Larson’s affinity with Sonoma Raceway and Save Mart’s commitment to motorsport, crafting a memorable narrative for fans and participants similarly. Such highlights exemplify the dynamic spirit of competitive racing.
Sweepstakes and Race Day Honor
The energy of the race weekend extended beyond the track as The Save Mart Companies introduced the much-anticipated “Chase the Savings Sweepstakes.” This initiative, which runs across all Save Mart and Lucky store locations, offers shoppers a thrilling opportunity to win over $1,500,000 in cash and prizes, enhancing the anticipation leading up to race day.
On race day, George Pulido, recognized as The Save Mart Companies’ 2024 Outstanding Store Manager of the Year, assumes the prestigious role of Honorary Starter, bestowing him the privilege of waving the green flag to commence the race. This acknowledgment reflects Save Mart’s dedication to celebrating excellence within its ranks and ensuring that the spirit of the event resonates on and off the track.
News in Brief: Sonoma Raceway Partnership Renewal
The long-standing partnership between Sonoma Raceway and Save Mart has reached a remarkable 33-year milestone, marked by thrilling race finishes and unexpected prizes. Executives from both organizations expressed excitement about their continued collaboration, highlighting the 2024 race weekend’s anticipated events. Fans were treated to a memorable experience, with sweepstakes enhancing the day’s excitement. As the partnership extends, it promises to deliver even more exhilarating moments and cherished memories for racing enthusiasts in the years to come.
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