Toni Breidinger, a rising star in NASCAR, is the face of Coach’s new campaign for their $145 Soho Sneaker. The campaign, titled “Not Just for Walking,” showcases Breidinger’s unique blend of motorsport and fashion. With an off-white design and yellow accents, the Soho Sneaker draws inspiration from the ’80s and ’90s. Breidinger, known for her versatility, creatively highlights the sneaker’s practicality in ways that go beyond simple style, blending her dual careers with ease and flair.
Key Highlights
- Toni Breidinger stars in Coach’s “Not Just for Walking” campaign for the Soho Sneaker.
- The campaign highlights Breidinger’s dual identity in motorsport and fashion.
- Soho Sneaker design pays homage to ’80s and ’90s cross-training sneakers.
- The campaign emphasizes authenticity and practicality over hype or status.
- Breidinger creatively uses the Soho Sneaker as a phone and coffee-cup holder.
Coach Campaign and Toni Breidinger’s Role
In a groundbreaking move, Coach has launched a new campaign featuring Toni Breidinger as the face of their $145 Soho Sneaker. This campaign debuted in April, presenting a novel approach by showcasing sneakers beyond their conventional use.
Breidinger, a remarkable NASCAR Truck Series driver and fashion influencer, is tactically positioned to attract a varied audience. Her participation emphasizes her dual identity in the motorsport and fashion arenas, embodying a fusion of athleticism and style.
The “Not Just for Walking” campaign brings together a multi-starrer cast, highlighting different talents, including Audrey Nuna, Giovanna Ramos, Satou Sabally, and Tahaad Pettiford. Each participant demonstrates the sneaker’s versatility through imaginative scenarios, with Breidinger particularly using the Soho Sneaker as a phone and coffee-cup holder.
This creative portrayal aligns with Coach’s vision to expand the sneaker’s cultural relevance, tapping into an audience seeking functionality and fashion innovation.
Campaign Vision and Product Details
Coach’s new campaign for the Soho Sneaker is driven by a vision centered on authenticity and practicality, as articulated by Chief Marketing Officer Joon Silverstein. In her statement, Silverstein emphasized the brand’s desire to focus on real-life needs rather than hype or status.
“With the launch of our Coach Soho sneaker, we wanted to tell a different kind of story. Not about hype. Not about status. Not about collecting. But about real life, and what consumers want from a sneaker today. Style that adapts to the many expressions of who they are.” – (Joon Silverstein)
This approach aims to reflect the multifaceted realities of consumers today, providing a style that adapts to diverse expressions of individuality. The campaign features a cast of talents at the intersection of sport, music, and fashion, each contributing to cultural shaping.
“We brought this idea to life with a campaign featuring an amazing cast of talent who are each shaping culture in their own way at the intersection of sport, music and fashion.” – (Joon Silverstein)
The Soho Sneaker, displayed during Coach’s Spring 2025 runway show, pays homage to the cross-training sneakers of the late ’80s and early ’90s. Its design features an off-white body with subtle yellow accents on the front and toe-end, embodying minimalism while offering expressive fashion. This aligns with Silverstein’s ethos of versatility, catering to those seeking function and style in their footwear choices.
Not just for walking. Introducing the Soho Sneaker—made to embrace the many expressions of your life.https://t.co/A082ZOA7GE
#AudreyNuna, #TahaadPettiford, #ToniBreidinger, #GiovannaRamos #SatouSabally
#CoachNY#CourageToBeReal pic.twitter.com/22FufomKJN
— Coach (@Coach) April 23, 2025
Breidinger’s Dual Career and Endorsements
Toni Breidinger exemplifies the dynamic blend of sports and style, seamlessly managing a dual career in motorsports and modeling. As a 25-year-old multifaceted talent, she partners with Toyota Racing Development, demonstrating her skill on the racetrack. Her motorsport endeavors are enhanced by endorsements from well-recognized brands such as Raising Cane’s, Celsius, and Sunoco, emphasizing her influence in the automotive sphere.
Off the track, Breidinger’s presence in the fashion industry is similarly notable. She serves as a model for Victoria’s Secret, a role that highlights her versatility in style and lifestyle.
Additionally, her collaborations with renowned brands like GAP, Free People, and Sports Illustrated Swimsuit expand her reach beyond conventional racing circles. These dual careers not only display Breidinger’s diverse skill set but also position her as an important figure in both arenas, bridging the gap between high-speed performance and high-fashion elegance.
NASCAR Performance in 2025 Season
Beyond her successful endeavors in modeling and endorsements, Breidinger’s performance in the 2025 NASCAR Truck Series reflects a steady progression in her racing career. As a driver for the #5 Toyota Truck with TRICON Garage, Breidinger is experiencing her initial full-time season in the Craftsman Truck Series.
Toni Breidinger has managed to take care of her truck this season 🔥 pic.twitter.com/STVn0zL1K4
— Sportskeeda NASCAR (@NASCARatSK) April 22, 2025
Currently positioned 23rd in the standings with 93 points, she has 11 races remaining before the playoffs. One notable achievement this season is her flawless race completion record, as she has avoided any DNFs, a remarkable feat in a series characterized by frequent disruptions.
The series has already witnessed 38 DNFs and 43 yellow flag cautions this season. Breidinger’s ability to consistently bring her truck to the finish line highlights her growing maturity in the sport. However, she has yet to secure a top-15 finish, indicating areas for improvement as she aims to boost her standing in the upcoming races.
News in Brief: Toni Breidinger’s Coach Campaign
In the Coach campaign, Toni Breidinger presents the brand’s Soho sneaker, reflecting her versatility as a fashion influencer and a NASCAR driver. This collaboration highlights Breidinger’s ability to balance her dual career, merging her interests in fashion and motorsports.
Her role in the campaign aligns with her growing portfolio of endorsements. As she navigates the 2025 NASCAR season, Breidinger continues to build her presence in both industries, exemplifying her adaptability and ambition.
ALSO READ: Toni Breidinger Embraces Chaos: A Thrilling Ride in Toyota’s Drift Universe!
