Chase Elliott has made a big change at Talladega Superspeedway. His #9 car now carries a bold new look with Amazon Prime Video taking the spotlight. This new deal comes after a former sponsor stepped away. It brings something different to NASCAR, with plans going far beyond the racetrack. As the 2025 season unfolds, this new move could shift more than just paint schemes.
Key Highlights
- Chase Elliott debuts Amazon Prime Video sponsorship at Talladega, replacing Hooters after their payment defaults.
- The #9 car features Amazon Prime Video branding with a modern design, marking a significant partnership milestone.
- The multi-year deal with Amazon lasts through 2027, covering three major races annually.
- Amazon Prime Video will broadcast five races, becoming NASCAR’s first direct-to-consumer media partner.
New Sponsorship Reveal and Race Details
As excitement builds for Chase Elliott’s debut at Talladega Superspeedway, the spotlight is on his new car sponsorship with Amazon Prime Video. This tactical partnership marks a notable milestone as Amazon Prime Video joins forces with Hendrick Motorsports.
The #9 car, driven by Elliott, will prominently feature Amazon Prime Video branding, engaging audiences with its sleek design and modern appeal. This multi-year deal, extending through 2027, highlights Amazon’s commitment to NASCAR, as it will sponsor three major races annually.
Specifically, Amazon Prime Video will lend its branding to races at Talladega Superspeedway, Kansas Speedway, and the NASCAR All-Star Race at North Wilkesboro Speedway. Additionally, as NASCAR’s initial fully direct-to-consumer media partner, Amazon exemplifies forward-thinking synergy by broadcasting five races.
Additional Sponsorship and Background Changes
With the incorporation of Amazon Prime Video, Chase Elliott‘s sponsorship lineup becomes even more sturdy, featuring established partners like NAPA Auto Parts, Llumar, and UniFirst.
This development comes on the heels of Hooters’ exit, following their default on sponsorship payments last season. The tactical inclusion of Amazon Prime Video not only fills the void left by Hooters but also aligns Elliott with a global brand, enhancing his marketability.
“New look on Chase Elliott’s No. 9 car this weekend as it’s the first race with Prime on board.” – Toby Christie
Toby Christie documented the debut of Elliott’s No. 9 car featuring the new Amazon Prime livery. This notable change was also highlighted by a social media post from the media company, underscoring the partnership’s impact.
New look on Chase Elliott’s No. 9 car this weekend as it’s the first race with Prime on board. #NASCAR pic.twitter.com/Na8ZPvHDF3
— Toby Christie (@Toby_Christie) April 25, 2025
Chase Elliott’s 2025 Season Performance
Chase Elliott’s 2025 season has been a mixed bag of results, showcasing moments of brilliance alongside challenges. His campaign kicked off impressively with a commanding victory at the Cook Out Clash exhibition race at Bowman Gray Stadium, where he led 171 laps.
However, translating this dominance to the points-paying races has proven elusive. Despite lacking a win in these vital contests, Elliott’s consistency remains evident, reflected in his two top-five and five top-ten finishes. These results have positioned him respectably in fifth place in the general standings with 278 points.
His performance, though overshadowed by the successes of Hendrick Motorsports teammates Kyle Larson and William Byron, highlights a steadfast competitiveness. The Georgia native’s tenacity and skill continue to make him a formidable contender, even as he navigates the ebbs and flows characterizing this season.
All-Star Race Rule Change and Chase Elliott’s Reaction
The introduction of a “promoter’s caution” for the 2025 All-Star Race at North Wilkesboro Speedway has sparked varied reactions among NASCAR drivers, with Chase Elliott showing an open-minded stance.
Elliott has stated his acceptance of the rule change, appreciating the transparency of its purpose to improve entertainment. He acknowledges the historical presence of questionable cautions and prefers having a structured plan:
“I’m not opposed to it. I think there’s been some questionable cautions thrown in the course of the history of the sport in general. I just know that that’s coming and that’s the plan beforehand.”
“If the show looks like it needs help, then something (is) in their pocket to help it be entertaining.” – Chase Elliott
During a visit on @SiriusXMNASCAR, @chaseelliott talked about one of the format changes to the All-Star Race and pointed out how NASCAR has thrown questionable cautions throughout the sport's history. pic.twitter.com/JoBZANsYYQ
— Kyle Dalton (@kdsportswriter) April 24, 2025
- Timing: The caution can be initiated between laps 101 and 220, ensuring a tactical placement.
- Mandatory Break: A break will occur after lap 100, providing teams a necessary pause.
- Limitations: If unused by lap 200, the caution is void, respecting natural race flow.
News in Brief: Chase Elliott Amazon Sponsorship Debut
In an unexpected twist, Chase Elliott’s partnership with Amazon Prime marks a new chapter in his racing career, capturing attention throughout the Talladega debut. This shift not only emphasizes a tactical move in sponsorship but also reflects broader changes in Elliott’s racing environment. As he navigates the evolving landscape of the 2025 season, Elliott’s reaction to the All-Star Race rule change highlights his adaptability and determination to remain at the forefront of NASCAR’s competitive field.
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