NASCAR star Ross Chastain is gearing up for an exciting season as he prepares to race with a unique paint scheme entirely designed by the fans. The highly anticipated NASCAR All-Star Race will take place at North Wilkesboro Speedway on May 18, where the format has just been revealed, but the buzz around Chastain’s fan-designed scheme is already creating a stir.
In a groundbreaking initiative, Chastain, in partnership with Busch Beer, is inviting fans to help create the look of the No. 1 car. Help us design the NASCAR All-Star Race paint scheme,” Busch Beer’s Instagram post states, urging fans to participate in this unprecedented opportunity. “We’re putting together the perfect paint scheme for Ross Chastain, and we need your help.”
The design will be finalized through four rounds of voting, focusing on different parts of the car including the hood and roof, side panels, rear bumper, and deck lid. For each round, fans can choose from three distinct options, allowing them to mix and match their favorites. For instance, one deck lid option reads ‘Race for the mountains,’ while another states ‘Cold & Smooth,’ and a third declares, ‘Bad day to be a Busch Light.’
Voting is easy: fans can share their choices in the comments of Busch Beer’s Instagram post while using the hashtags #BuschFanCar and #Vote. This interactive approach to the All-Star Race exemplifies how Chastain and Busch are connecting with their audience, enhancing the fan experience in a sport that thrives on fan engagement.
The significance of this initiative cannot be overstated. It not only empowers fans but also contributes to a deeper sense of community surrounding the NASCAR brand. As the race date approaches, the excitement builds, and fans are eagerly anticipating the final design of Ross Chastain’s car, reflecting their own creativity and passion for the sport.
