Ricky Stenhouse Jr and his wife, Madyson Joye Stenhouse, have launched a new apparel collection under their family brand, Slide Job Ranch, with inspiration drawn from their beloved Goldendoodles. Fans got a first look at the fresh Ruby & River Collection when Madyson shared an Instagram reel earlier this week, filmed on their North Carolina property. The short video showcased Madyson relaxing in an oversized magenta crewneck, bringing the signature cozy, country style that Slide Job Ranch is known for to the spotlight.
The couple, popular on and off the racetrack, collaborated on the Instagram post through both Madyson’s account and the official Slide Job Ranch profile. The video and its caption generated enthusiasm, with followers showing immediate interest in the new merchandise. According to the Slide Job Ranch website, the Ruby & River Collection pays tribute to the couple’s energetic Goldendoodles, Ruby and River, who are frequently featured in their social media content and lend their names to the latest fashion drop.
Ricky Stenhouse Jr, a Daytona 500 champion and current NASCAR Cup Series competitor for Hyak Motorsports, first acquired the 300-acre ranch in 2014. The property, now home to five miniature donkeys, 13 miniature longhorns, and a highland cow, has become both a sanctuary for the couple and a foundation for their shared business ventures. After meeting in 2020, Ricky Stenhouse Jr and Madyson expanded the ranch together, adding new animals and envisioning Slide Job Ranch as a reflection of their lifestyle.
In a separate Instagram post, the couple appeared with their dogs, dressed in matching Ruby & River Collection sweatshirts, while Ruby and River sat in the bed of a pickup truck against the backdrop of the sprawling ranch. The repeated themes of family, rural life, and authenticity have resonated with fans, who appreciate watching the day-to-day happenings at Slide Job Ranch, bridging NASCAR culture with down-to-earth living.
The timing of the merch drop aligns with Ricky Stenhouse Jr’s ongoing season in the NASCAR Cup Series, where he currently sits 17th in the drivers’ standings. He recently finished 12th at Talladega Superspeedway, maintaining a steady presence in competitions while building excitement around the Slide Job Ranch brand beyond the world of racing.
This new release not only strengthens Ricky Stenhouse Jr’s connection with fans but also underscores how Slide Job Ranch combines family tradition, rural living, and modern merchandising. As the Ruby & River Collection attracts more attention, the brand is poised to grow, engaging both NASCAR enthusiasts and those seeking a slice of authentic, country-inspired lifestyle. With continued storytelling through social media, Ricky Stenhouse Jr and Madyson Joye look set to expand Slide Job Ranch’s influence, inviting followers to join their journey on and off the track.
