NASCAR, a sport synonymous with roaring engines and competition, is steering into a new era-one defined by sustainability, innovation, and environmental responsibility. In a landmark move, NASCAR has committed to achieving net-zero carbon emissions across its core operations by 2035, aligning itself with global efforts to combat climate change and setting a new standard for motorsports in the United States. This ambitious goal is being driven by a comprehensive strategy that touches every aspect of the sport, from renewable energy at racetracks to the development of sustainable fuels and waste reduction initiatives.
The Commitment: Net-Zero by 2035
Announced in 2023, NASCAR’s net-zero pledge is part of the newly launched NASCAR IMPACT platform-a broad initiative designed to consolidate and accelerate the sport’s sustainability, community engagement, and social impact programs. The commitment specifically targets “scope 1” and “scope 2” emissions:
- Scope 1: Direct emissions from sources NASCAR owns or controls, such as company vehicles and on-site fuel combustion.
- Scope 2: Indirect emissions from the generation of purchased electricity, steam, heating, and cooling consumed by NASCAR.
The 2035 deadline was set following NASCAR’s first comprehensive carbon footprint assessment, which measured emissions from all NASCAR offices, owned racetracks, national series races, and related operations in 2022. This baseline now guides the sport’s sustainability roadmap and future reporting.
“As a sport, NASCAR has a responsibility to serve and impact the communities where we live and race while contributing to a healthier planet.” – Steve Phelps
Key Pillars of NASCAR’s Sustainability Roadmap
100% Renewable Electricity at Tracks and Facilities
One of the cornerstone initiatives is the transition to 100% renewable electricity at all NASCAR-owned tracks and facilities. This includes the use of solar, wind, and other renewable sources to power everything from lighting and concessions to media centers and administrative offices.
- Short-Term Goal: Begin rolling out renewable energy at major venues within the next five years.
- Long-Term Goal: Achieve full renewable energy coverage at all NASCAR-owned properties by 2035.
This shift not only reduces the sport’s carbon footprint but also serves as a visible commitment to fans and partners that NASCAR is serious about sustainability.
Developing a Low-Carbon Racing Fuel
NASCAR is actively working to develop and introduce a sustainable, low-carbon racing fuel as part of its emissions reduction strategy. This builds on earlier efforts, such as the adoption of Sunoco Green E15 (a blend of 15% ethanol) in 2011, which already reduced the carbon intensity of NASCAR’s fuel supply.
- Next Steps: Research and partnership with fuel suppliers to create a racing fuel that significantly lowers lifecycle greenhouse gas emissions without compromising performance.
- Industry Context: Other series, like IndyCar, have already made the switch to 100% renewable race fuels, achieving up to a 60% reduction in greenhouse gas emissions compared to traditional gasoline. NASCAR aims to match or exceed these benchmarks.
Comprehensive Recycling and Waste Reduction
NASCAR’s sustainability efforts extend beyond emissions to include comprehensive recycling and waste reduction programs. This includes:
- Expanded recycling at all tracks and offices, targeting everything from aluminum cans and plastic bottles to used tires and motor oil.
- Partnerships with waste management companies to divert waste from landfills and promote circular economy practices.
- Fan engagement campaigns to encourage recycling and responsible waste disposal during race weekends.
Installing Electric Vehicle Charging Infrastructure
With the rise of electric vehicles (EVs), NASCAR is planning to install EV charging stations at its venues. This initiative supports both fans and staff who drive electric cars and signals NASCAR’s openness to the evolving landscape of automotive technology.
- Immediate Impact: Improved accessibility for EV owners attending races.
- Long-Term Vision: Potential integration of electric or hybrid vehicles into support fleets and, eventually, the racing series itself.
Accountability and Transparency: The NASCAR IMPACT Report
To ensure progress and maintain accountability, NASCAR will publish an annual NASCAR IMPACT Report. This comprehensive document will:
- Track emissions reductions and progress toward net-zero goals.
- Highlight achievements in renewable energy, sustainable fuel, recycling, and community engagement.
- Report on broader impact initiatives, including diversity, equity, and inclusion (DEI), STEM education, and supplier diversity.
Eric Nyquist, NASCAR’s Chief Communications & Impact Officer, emphasized the importance of transparency:
“Commitment and accountability are fundamental to NASCAR IMPACT and the vision we have for this platform. As we galvanize the NASCAR industry around our message and focus, and build upon our existing good work, the sport’s collective reach and impact will grow substantially over time.” – Eric Nyquist
Industry Context and Global Motorsport Trends
NASCAR’s net-zero commitment comes at a time when motorsports globally are prioritizing sustainability. Formula One has set a net-zero target for 2030, and IndyCar introduced 100% renewable race fuel in 2023. NASCAR, historically ranked behind some international series in sustainability, is now making significant strides to catch up and lead by example.
Roush Fenway Racing, for instance, became NASCAR’s first carbon-neutral team in 2021 by tracking, reducing, and offsetting its emissions-a model that demonstrates what’s possible at the team level and supports NASCAR’s broader goals.
Community Engagement and Broader Impact
NASCAR IMPACT is not just about environmental sustainability. The platform also encompasses:
- Community Partnerships: Collaborations with organizations like the Boys & Girls Clubs of America.
- STEM Education: Programs to inspire the next generation of engineers and scientists.
- Supplier Diversity: Efforts to drive economic impact through inclusive sourcing and procurement.
These initiatives reinforce NASCAR’s role as a positive force in the communities where it races and operates.
Challenges and the Road Ahead
Achieving net-zero emissions by 2035 is an ambitious goal that will require:
- Substantial investment in technology and infrastructure.
- Close collaboration with partners, suppliers, and fans.
- Ongoing innovation to develop sustainable fuels and reduce the environmental impact of racing.
NASCAR acknowledges that much work remains, but the roadmap is clear, and the commitment is firm.
News in Brief: NASCAR sustainability
NASCAR’s pledge to reach net-zero operating emissions by 2035 represents a transformative moment for the sport. Through renewable energy, sustainable fuels, comprehensive recycling, and EV infrastructure, NASCAR is setting a new standard for environmental responsibility in American motorsports. As the sport accelerates toward its sustainability goals, it is not only protecting the planet but also ensuring that the thrill of NASCAR racing endures for generations to come.
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