Brad Keselowski has captured the attention of NASCAR fans once again, starring in an energetic and comedic new commercial that reveals the long-awaited return of the Cup Series finale to Homestead-Miami Speedway in 2026. Released in early May 2025, the commercial showcases the creative spark NASCAR is using to engage younger audiences, drawing humor, excitement, and anticipation into a storyline built around Keselowski and fellow racer Kyle Busch. The advertisement‘s timely debut not only confirms a major schedule shift but also strengthens Keselowski’s role at the center of fan enthusiasm.
Set against the unforgettable backdrop of Busch’s second Cup Series championship at Homestead in 2019, the video depicts Brad Keselowski bringing a sense of adventure and comedy to the screen. Dressed in his racing suit, Kyle Busch is seen heading to celebrate his championship win, only to be intercepted by Keselowski, who unveils a mysterious, time-traveling car. With a mischievous smile, Keselowski promises,
“I built this bad boy to take you wherever you want to go. Including the future.”
The scene quickly pivots to humor as they debate what secrets the future might hold, with Busch inquisitively asking if the championship ever returns to Homestead-Miami.
Keselowski, on the other hand, admits his curiosity about Denny Hamlin’s potential as a Cup Series champion and wonders if he himself will someday drive for his own Cup team. Their friendly banter, full of hope and laughter, captures the playful spirit that fuels NASCAR’s appeal to younger fans. Ultimately, Busch launches into the future inside the remarkable car, while Brad Keselowski celebrates enthusiastically outside, setting the stage for a twist that will reveal their burning questions.
In the following moments, the fantastical vehicle reappears, and Busch emerges visibly stunned, holding new clues from the future. He hands Brad Keselowski an RFK Racing cap—a subtle nod to Keselowski’s involvement with his own Cup team—and shows him a newspaper front page announcing the return of the championship finale to Homestead-Miami in 2026. The revelation catapults both drivers into joyous disbelief, punctuated by laughter and camaraderie. Their reactions highlight a real sense of anticipation, blending humor with the genuine thrill of the sport’s evolving landscape.
The commercial’s closing moments amplify the amusement, with Keselowski’s voice-over quipping,
“What else does it say? Joey Logano, three-time champion? We got to stop this!”
The witty exchange cements the ad’s memorable tone, ensuring strong resonance with fans and viewers alike. Social media platforms immediately buzzed with positive reactions, applauding both drivers’ acting. Racing legend Mark Martin praised the performance on X, writing, “Great job @NASCAR @keselowski @KyleBusch,” while Chase Briscoe humorously suggested,
“Give @keselowski an Academy Award for the part when the car went to the future.”
Brad Keselowski’s stellar presence in the ad underscores NASCAR’s unwavering commitment to creative storytelling and fan engagement, particularly as the Homestead-Miami finale returns in 2026. By leveraging memorable personalities like Keselowski, NASCAR demonstrates its willingness to celebrate its stars and history while looking decisively toward the future. With strong support from the community and energized responses from drivers and fans alike, this announcement marks a major milestone for NASCAR. As the excitement builds for 2026, all eyes are now on Keselowski and the sport’s next chapter at Homestead-Miami.
