The commercial opens on a night familiar to racing fans: the celebration of Kyle Busch’s second championship at Homestead in 2019. Eager to join the post-race festivities, Busch is quickly intercepted by Brad Keselowski. Out of nowhere, Keselowski unveils a time-traveling car, proposing an enticing adventure. With a promise,
“I built this bad boy to take you wherever you want to go. Including the future,”
Keselowski convinces Busch to step into the unknown.
Inside the car, the conversation turns both witty and revealing. Kyle Busch wonders aloud whether the championship will ever return to Homestead-Miami, an event that has held a special place in NASCAR history. Keselowski, not to be outdone, jokes about wanting to know if Denny Hamlin will ever become a Cup Series champion. The drivers’ banter is relatable for both dedicated race fans and broader audiences, blending anticipation with humor.
After setting these compelling questions, the advertisement takes a comic turn as their futuristic journey unfolds. The car speeds off, leaving Keselowski jumping in excitement. In a flash, the duo reappears in the parking lot they started from, with Busch looking both surprised and delighted by what he’s learned about the future. The unfolding scene is packed with clever references familiar to the NASCAR community, adding layers of enjoyment.
Kyle Busch shares his findings with Keselowski, handing over an RFK Racing cap—a clear sign that one of Keselowski’s dreams, driving for his own team, becomes reality. Even more significant is the headline Busch reveals: the Cup Series finale will make its much-anticipated return to Homestead-Miami Speedway in 2026. Their overjoyed reactions add to the light-hearted atmosphere, echoing the jubilation of fans who have been awaiting such news.
As the advertisement closes, it ramps up the comedic tone. With the car cruising down the street, Keselowski’s voice playfully speculates,
“What else does it say? Joey Logano, three-time champion? We got to stop this!”
This tongue-in-cheek moment cements the ad as both funny and engaging, keeping NASCAR’s audience talking.
The creative direction and strong stage presence from Kyle Busch and Brad Keselowski have drawn widespread praise. Mark Martin applauded, “Great job @NASCAR @keselowski @KyleBusch,” while Joe Gibbs Racing driver Chase Briscoe said,
“I legit laughed out loud. Give @keselowski an Academy Award for the part when the car went to the future.”
Such endorsements underscore how well the commercial has resonated, blending entertainment with pivotal racing news.
With the official confirmation of the 2026 Homestead-Miami finale, this campaign featuring Kyle Busch has done more than just announce a schedule change—it’s built excitement, strengthened NASCAR’s appeal to younger audiences, and highlighted the personalities that make the sport so compelling. As anticipation grows for both the race’s return and Denny Hamlin’s championship pursuit, all eyes will be on what comes next, proving how a brilliantly executed ad can spark genuine enthusiasm throughout the community.
