Kevin Harvick and Dale Earnhardt Jr. are elevating the excitement for racing fans everywhere as they prepare for a unique broadcast challenge at North Wilkesboro Speedway this Friday night. As two of the most recognizable figures in motorsports, Harvick and Earnhardt are teaming up in the broadcast booth for the special Late Model race, which will air on FS1 after Cup Series qualifying. Their inventive twist—a playful movie quote challenge—promises to bring a new level of fun and entertainment to an already high-profile event.
This Friday’s Late Model race is a major celebration of grassroots racing and a prime opportunity for rising stars from the short-track world to shine. Both Kevin Harvick and Dale Earnhardt Jr. now co-own the zMAX CARS Tour Series, and the pair’s commitment to the growth of short-track racing has never been clearer. Speaking on the latest episode of his ‘Happy Hour’ podcast, Kevin Harvick explained just how enthusiastic he was to team up with Earnhardt in the booth. But always looking for ways to keep fans on their toes, Harvick proposed a broadcast twist: both he and Earnhardt must cleverly work in famous movie catchphrases throughout their race commentary.
Harvick teased during the podcast with Kaitlyn Vincie and Mamba Smith.

With his trademark humor and positive spirit, Kevin Harvick highlighted just how much he enjoys working with Dale Earnhardt Jr., calling their chemistry both natural and entertaining, even before they ever shared the broadcast spotlight. Fans familiar with Earnhardt’s playful personality won’t be surprised to hear he’s ready for the movie quote challenge, making this broadcast one of the most anticipated of the year.
The partnership between Harvick and Earnhardt extends beyond their time as drivers; as co-owners of the zMAX CARS Tour Series, they have shown a deep commitment to supporting the next generation of racing talent. Both legends have reiterated the importance of grassroots events like this, aiming to give young drivers the recognition they deserve while keeping the racing spirit alive.
Adding to the excitement, veteran announcer Eric Brennan will handle the play-by-play coverage, ensuring viewers don’t miss a moment of action or any witty movie references. The blend of top-tier racing insight, enthusiasm, and cleverly placed movie lines is expected to create an unforgettable viewing experience.
The broadcast challenge set by Kevin Harvick and Dale Earnhardt Jr. is more than just a fun gimmick; it’s a testament to their passion for racing and entertainment. Fans, whether hardcore followers of the series or just in for a good laugh, are in for a treat. With their dynamic personalities and a shared goal of putting on a memorable show, the stage is set for an All-Star weekend race that could resonate long after the checkered flag waves. As anticipation builds, one thing is certain: when Kevin Harvick and Dale Earnhardt Jr. join forces, the results are bound to be lively, impactful, and unforgettable for everyone tuned in.