Brad Keselowski giving back through Checkered Flag Foundation has become a cornerstone of his work away from racing, as the Roush Fenway Keselowski Racing co-owner pushes to make a positive difference for those in need. This commitment stretches beyond the track, as Keselowski dedicates time and resources to supporting teammates and uplifting communities, especially through his charitable efforts.
Driving for Success on and off the Track
Keselowski’s ambitions extend to his entire NASCAR Cup Series team, including fellow drivers Chris Buescher and Ryan Preece. He recently spoke about his motivation to see personal and collective progress within the sport, striving to reach the playoffs with all three team cars and perform at the highest organizational levels.
“I want to see all of us be successful,”
—Brad Keselowski, Driver and Team Co-owner
“I want to put all three cars in the playoffs and want to contend down the stretch as a tier one organization does.”
—Brad Keselowski, Driver and Team Co-owner
The drive for achievement stems not only from a love for motorsports but from the inspiration of legends like Dale Earnhardt Jr., Rick Hendrick, Roger Penske, and Jack Roush, all of whom helped Keselowski shape his own career. Their support motivated him to pay it forward, nurturing a new generation of talent and fostering a supportive environment for teammates and individuals who share the journey.
The Foundation’s Mission and Impact
Keenly aware of his own blessings, Keselowski founded the Checkered Flag Foundation in 2010 to channel gratitude into meaningful action. Although he never served in the military himself, the foundation dedicates its work to honoring military members, first responders, and families who have fallen on hard times, raising nearly four million dollars and aiding over 250 individuals and families to date.
“I think altruism is important in my life, regardless of whether it’s in motorsports or somewhere else,”
—Brad Keselowski, Driver and Team Co-owner
“I have my Checkered Flag Foundation that’s really important to give back more than what you’ve received, and I’m trying to do that.”
—Brad Keselowski, Driver and Team Co-owner
Keselowski and his team have intervened whenever major needs arise, regardless of the circumstances. Following the devastation from Hurricane Helene in Western Carolina, for example, the foundation delivered massive quantities of food, water, and essential supplies to those affected, demonstrating a readiness to offer tangible help during disasters.
A Personal Commitment to Giving Back
Keselowski acknowledges the influence that gratitude has had on shaping not only his life but also those around him. He openly expresses appreciation for his circumstances, emphasizing that despite the challenges of giving back as much as he has received, his efforts remain steadfast and sincere.
“I love that part of my life. It’s incredibly rewarding. I think gratitude is important as a person to have, and it’s fun to see that work its way into other people’s careers and see them be successful. So I’m committed to that in all aspects of my life.”
—Brad Keselowski, Driver and Team Co-owner
This ongoing dedication includes support for the military, first responders, and other deserving groups. Keselowski’s actions are born from a desire to help those who serve and protect, along with any individual or family facing significant hardship.
A Special Weekend at Charlotte Motor Speedway
This upcoming weekend takes on special significance, as Keselowski will compete in the Coca-Cola 600 at Charlotte Motor Speedway—NASCAR’s longest race. Alongside his competitive goals, he will also participate in the annual events honoring military members at the track, reinforcing his foundation’s ongoing commitment to service and appreciation for those who sacrifice for others.
The event is expected to draw tens of thousands of fans who, alongside Keselowski, will pay tribute to both military and first responders. The recognition he receives for his unselfish approach and willingness to help others speaks volumes about the legacy he aims to build beyond racing.
Long-Lasting Impact Through Service
Keselowski’s ongoing work through the Checkered Flag Foundation not only changes lives in the present but plants seeds for future generosity and support within the NASCAR community and beyond. By leveraging his platform to advocate for others, Keselowski reinforces the message that giving back is just as important as any race won, establishing a legacy focused on altruism, community, and gratitude among his peers and supporters.
