Bubba Wallace supports Amazon Prime Video NASCAR broadcast, welcoming the platform’s debut as the new streaming partner during the Coca-Cola 600 weekend, a move that signifies a major shift in how fans experience NASCAR and how the sport is shared globally. The transition from traditional networks to Amazon’s OTT service promises higher quality and broader reach for the audience.
Wallace Endorses Innovation in NASCAR’s Coverage
The Coca-Cola 600 marked NASCAR’s first time being streamed on a major OTT platform, as Amazon Prime Video took over broadcasting duties from longtime partner Fox Sports. Fans have historically voiced frustrations over traditional coverage, but Prime Video’s debut—particularly its qualifying session—was met with enthusiasm. Enhanced graphics and nearly ad-free viewing were major upgrades for viewers, while the broadcast booth and overall presentation left a strong positive impression ahead of one of the sport’s most anticipated races.
Bubba Wallace, one of NASCAR’s leading drivers, echoed the sentiment of many fans after the qualifying session in Charlotte, noting that the move to streaming signals the beginning of a new era for the sport. With broadcasts on Prime Video, NASCAR can now reach audiences beyond the U.S., furthering the goal of making racing a global phenomenon.
For us all in the sport right now, I think it’s a plus just seeing how the sport’s growing. I’m interested to see how the races will do on Prime,
—Bubba Wallace, NASCAR Driver
He emphasized that this approach brings a much-needed refresh to NASCAR, suggesting that this is just the start of broader ambitions for international expansion and innovation within the series.
Exclusive Streaming Deal and Expanded Access
Amazon Prime Video has entered into a new agreement to exclusively stream five NASCAR races per season for the next seven years. Notably, this broadcast schedule includes the first points race set in Mexico City, which highlights NASCAR’s focus on international events and audiences. The quality and flexibility of streaming, compared to previous broadcast models, are key elements that fans and stakeholders have welcomed.
Besides improved access for global audiences, Prime Video’s approach also prioritizes the fan experience. High-profile personalities such as Dale Earnhardt Jr. and Carl Edwards, both fan favorites, are set to provide commentary for the Coca-Cola 600. The partnership ensures a focus on the race itself, utilizing side-by-side commercial formats to minimize interruptions.
Enhanced Features for Viewers and Expert Analysis
The streaming service offers unique features, including on-demand highlights and real-time race data for fans who tune in late. Broadcasts are also designed without rigid end times, opening the door to extended post-race coverage and in-depth conversations that can last an hour or more, if necessary.
Expert analysis is a cornerstone of Prime Video’s NASCAR coverage, with Danielle Trotta, Corey Lajoie, and Carl Edwards leading pre- and post-race segments, and Dale Earnhardt Jr. lending insights on race analytics. The broadcast team also receives field reports from Steve Letarte, Trevor Bayne, Mart Snider, and Kim Coon, contributing detailed updates from outside the studio.
.@BubbaWallace says it was an honor to have @KurtBusch as a teammate and was cool to see him make the @NASCARHall. #NASCAR pic.twitter.com/jTBmd2OYri
—Peter Stratta (@peterstratta), May 24, 2025
The Future of NASCAR Viewership and International Reach
This collaboration is expected to have lasting significance, marking the beginning of a broader shift in how sports are distributed and experienced. By expanding access and enhancing the viewing experience through Amazon Prime Video, NASCAR aims to attract new fans and continue growing as a global sport. The involvement of familiar voices and innovative features ensures that both loyal viewers and curious newcomers feel welcome.
