Jimmie Johnson signs with WME to expand business and media opportunities, stepping beyond his storied NASCAR career as the seven-time Cup Series champion partners with the well-known Hollywood talent agency. The new deal positions Johnson and Legacy Motor Club to explore new ventures in sports, entertainment, and entrepreneurial projects, signifying a major shift for both Johnson and his team.
WME Partnership Signals a New Direction
The agreement between Johnson and William Morris Endeavor connects the racing legend to a network steeped in the worlds of movies, television, music, and celebrity representation. WME now backs Johnson and his Legacy Motor Club, aiming to amplify sponsorship opportunities, media projects, and commercial growth that transcend NASCAR’s boundaries.
.@JimmieJohnson has signed with Hollywood agency @WME to represent him and @LEGACYMotorClub in all areas, a move that should build his business empire off the track and could also help the team with sponsorship and other commercial efforts. pic.twitter.com/lbZcq1AvqG
— Adam Stern (@A_S12) May 28, 2025
With the partnership, Johnson gains access to resources and partnerships that reach far outside the traditional motorsport landscape. WME’s extensive connections mean Johnson could soon appear in documentaries, television programs, or collaborate with renowned companies worldwide.
Expanding Influence in Sports and Media
Beyond his achievements on the track, Johnson is actively building his business presence through team ownership, securing commercial partnerships, and engaging in media projects. His involvement as co-host of the SiriusXM podcast Never Settle with Marty Smith demonstrates a commitment to broadening his public profile and impact in the media space.
Legacy Motor Club has achieved significant milestones by attracting multi-year sponsorship deals with major companies like Dollar Tree and Family Dollar—the largest of their kind within the NASCAR Cup Series. Their innovative approach extends to collaborations with entities such as Carvana, AdventHealth, and the addition of NBA icon Shaquille O’Neal for select projects, showcasing Johnson’s knack for cross-industry alliances.
Entrepreneurship and Collaborations Outside Racing
Johnson’s entrepreneurial ambitions span real estate, hospitality, and production with his company Charlie Meatball Productions, investing in property ventures across the country. These achievements underscore his determination to establish a diverse business empire outside the racing world.
His willingness to unite with stars from various fields—most notably his unique collaboration with Shaquille O’Neal for Carvana—highlights a vision that looks well beyond motorsports by tapping into a broader cultural influence.
What Lies Ahead for Jimmie Johnson
Although Johnson still occasionally races and leads Legacy Motor Club, the partnership with WME represents a pivotal step toward his evolution as a businessman and entertainer. With new doors opening to media ventures and sponsorships from industries unrelated to auto racing, Johnson is reshaping his public identity and broadening his career possibilities.
This move not only fuels optimism and energy for Johnson’s personal brand but could serve as an example for other top athletes looking to reinvent themselves beyond the sports area. With WME’s depth of experience and broad connections, Johnson’s post-racing ventures are poised for substantial growth, which may significantly influence the trajectory of sports, entertainment, and business collaborations going forward.
