Toni Breidinger breaking barriers in NASCAR and fashion is evident as she continues to rise in both racing and modeling, using her unique approach to secure funding for her racing career. On and off the track, Breidinger is making history by driving for TRICON Garage in the Truck Series while also gaining recognition in the highly competitive fashion industry.
Toni Breidinger’s Dual Pursuits Reshape Racing and Fashion
As the only full-time female driver in NASCAR’s top three national series, Toni Breidinger stands out not only for her racing talent but also for her commitment to pursuing multiple career paths. Piloting the #5 Toyota for TRICON Garage, she has participated in eleven Truck Series races so far, claiming the 23rd spot in the driver standings. Her notable performance includes an 18th place finish at Rockingham, along with strong showings in Kansas, Las Vegas, and North Wilkesboro. This racing journey is made possible in part by Breidinger’s entrepreneurial drive beyond the racetrack, where she has found innovative ways to finance her ambitions.
Modeling Career Fuels Racing Success
To address the financial demands of competing full-time in NASCAR, Breidinger has embarked on a parallel career in modeling. Her impressive portfolio includes work with IMG Models and features in leading publications such as Glamour, GQ, and the coveted Sports Illustrated Swimsuit Issue. Notably, her presence at the Victoria’s Secret Fashion Show and her campaigns with the iconic brand affirm her broad appeal and versatility.
This bold crossover is a strategic choice, with swimsuit modeling and high-profile fashion events serving as lucrative sources of sponsorship and income. Such partnerships, including collaborations with Raising Cane’s, Celsius energy drinks, and Coach, help offset the immense costs of racing at NASCAR’s elite level while expanding her influence in both industries.
Brand Partnerships and Strategy Behind the Scenes
In an open conversation with Brobible, Breidinger addressed perceptions about her endorsement deals and numerous off-track projects. She described these brand alliances as essential, not mere distractions, for anyone aiming to succeed in the sport.
“You owe it to your partners to do those. You’re trying to build your brand. This sport is expensive to be in it,”
—Toni Breidinger, racing driver
This perspective highlights her understanding of the business realities in motorsports, where attracting and maintaining sponsors is crucial. With her disciplined approach, Breidinger ensures her modeling and business engagements directly support her main focus: excelling on the racetrack.
Historic Sports Illustrated Swimsuit Debut and Empowerment Message
Adding to her impressive list of accomplishments, Toni Breidinger made a landmark debut in the 2025 Sports Illustrated Swimsuit Issue. This appearance is more than a personal milestone—it represents a broader movement toward inclusivity and diversity in both sports and fashion. During reflections on her iconic photoshoot, Breidinger shared her hope for inspiring others, championing empowerment, and encouraging self-assurance among fans and aspiring athletes.
Breidinger’s Ongoing Impact in Sport and Style
With her unwavering determination, Toni Breidinger is leaving a mark on NASCAR, the fashion world, and beyond. By breaking conventions, she encourages greater representation in racing and highlights how diverse passions and pursuits can fuel professional success. As she continues to make headlines on the track and in fashion magazines, Breidinger exemplifies how innovation, resilience, and strategic thinking can transform both sports and style culture.
