Ricky Stenhouse Jr. teams with Hulk Hogan’s beer brand Real American Beer for a bold return to the track at Michigan International Speedway next weekend, after a recent early exit at Nashville stirred buzz around the driver. With sponsorships from SunnyD and NOS in his past, Stenhouse’s latest collaboration signals another move to energize fans and boost his team’s presence going into the FireKeepers Casino 400.
Stenhouse Reveals Patriotic New Partnership for Michigan Race
After featuring Real American Beer’s red, white, and blue livery at Las Vegas in March, Stenhouse’s No. 47 Chevy will once again showcase the brand’s American-themed design at this high-profile race. Sporting the same colors and company logo, the team arrives in Michigan eager to make up for losses in Nashville and to catch attention both on and off the track.
Despite a difficult weekend in Tennessee, Stenhouse brings determination to Michigan. As he previewed his approach, he reflected on his tenacity and the fresh start that this new race represents:
“this team’s got heart” —Ricky Stenhouse Jr., Driver
He is confident that the partnership and new energy can help the team turn things around, with a fast car and renewed focus.
Real American Beer Highlights Its NASCAR Investment
Wrestling legend Hulk Hogan and Real American Beer are ramping up their racing involvement for Michigan, eager to connect their brand with loyal motorsports fans. As the hype builds for the FireKeepers Casino 400, Real American Beer is leaning fully into the racing culture and crowd at Michigan International Speedway. Hogan, known for his showmanship, commented on the event’s excitement:
“Michigan knows how to go full throttle, and so does Real American Beer.”
—Hulk Hogan, Wrestling Icon and Brand Owner
Hogan also revealed his enthusiasm for the brand’s continued presence with Hyak Racing, adding:
“there’s no better time to crack one open and let it rip.”
—Hulk Hogan, Wrestling Icon and Brand Owner
The company’s CEO, Terri Francis, outlined their outreach to dedicated racing fans, stating that this strategic move brings them directly into the community of supporters, from the grandstands to retail aisles. WWE’s Jimmy Hart will join the festivities at the speedway, underscoring the brand’s commitment to connecting with motorsports audiences and amplifying the energy around the event.
Tension On Track After Nashville Incident
Alongside excitement for the new sponsorship, questions linger about the aftermath of Nashville, where Carson Hocevar’s involvement brought a premature end to Stenhouse’s last race. Frustrated by the outcome, Stenhouse hinted that “payback” could be possible, bringing added drama to the Michigan showdown between racers. The ongoing tension is fueled by Hyak Racing’s recent comments clarifying that Hocevar has yet to reach out about the earlier incident, suggesting that unresolved issues could resurface at any upcoming event.
As supporters, brands, and drivers converge in Michigan, all eyes will be on whether Stenhouse channels his competitive drive into a strong finish, or if his focus shifts to settling old scores. One thing is certain: his partnership with Real American Beer and presence at the FireKeepers Casino 400 is poised to energize fans, strengthen sponsor ties, and keep the spotlight firmly on both the driver and team as racing actions unfold this NASCAR weekend.
