Brad Keselowski’s long-term vision for RFK Racing ownership is reshaping the team’s direction in NASCAR, with his sights set on restoring sustained competitiveness and building a path for future generations. As both a Cup Series champion and co-owner, Keselowski is taking deliberate steps to transform RFK Racing into an enduring powerhouse, blending his experience on the track with an ambitious plan off it.
Building a NASCAR Legacy Beyond Just One Series
Rather than moving quickly, Keselowski has chosen to nurture RFK Racing’s revival patiently, focusing on sustainable growth and meaningful progress. Since he became co-owner in 2022, he has worked methodically to lift the team from a period of decline, aiming to recapture their earlier prominence in the Cup Series and to extend their competitive reach across different racing divisions.
“I would love to do all three, to be honest. We have other things that we’re trying to accomplish first,”
he said recently while discussing his long-term ownership plans. —Brad Keselowski, Co-owner and Driver
“We have to eat the elephant one bite at a time. But yes, certainly aspirations to be a part of the organization running IMSA trucks in Cup Series at a very high level and competing for wins in championships,”
he added. —Brad Keselowski, Co-owner and Driver
Keselowski’s aspirations include seeing RFK Racing enter the Truck Series, Xfinity Series, and IMSA ranks—pursuing not just participation, but also championship contention. He envisions a team structure where talented young drivers have the opportunity to develop, learn competitiveness, and possibly advance to become future Cup Series stars. This approach demonstrates his dedication not only to winning now, but also to ensuring the stability and evolution of the organization.
Recent Results Point Toward RFK Racing’s Revival
The passion Keselowski brings is already making a difference, with recent results highlighting progress for the RFK Racing team. Last weekend at Michigan, all three drivers—Brad Keselowski, Chris Buescher, and Ryan Preece—finished in the top ten. Achieving this collective result for the first time since 2016 signifies a renewed spark and a resurgence in team morale.
Buescher nearly claimed victory with a second-place finish, while Preece crossed the line in ninth after a solid race, and Keselowski came home tenth, marking his sixteenth top-ten run at the Michigan oval. For the team, this wasn’t seen as a stroke of luck, but as confirmation that momentum and future promise are growing.
Despite these positive developments, Keselowski acknowledges that venturing into the Truck or Xfinity Series, or expanding into IMSA, involves its own set of hurdles. Issues like manufacturer control, complex sponsorship challenges, and varying driver regulations make building additional teams a tough assignment. However, with his past achievements and tenacity, Keselowski remains focused, taking on these new challenges with the same drive that made him a champion driver.
Shaping the Next Generation and Looking Forward
Keselowski’s determined strategy for RFK Racing signals much more than a quest for wins—it reflects the intent to build an enduring legacy for the organization and the sport itself. By fostering growth opportunities for current drivers like Chris Buescher and Ryan Preece and aiming to support future talent, RFK Racing is poised to become a training ground and launching pad for the next wave of NASCAR contenders. As Keselowski and the organization continue their work, the broader NASCAR community watches closely, anticipating the lasting effects of his vision for both RFK Racing and the future of stock car racing competition.
