Toni Breidinger’s first full-time season in the NASCAR Craftsman Truck Series hasn’t delivered the breakthrough results she hoped for—but that hasn’t stopped her from becoming one of the sport’s most visible young stars. While her finishes on track remain a work in progress, her off-track momentum continues to surge, thanks to a growing list of powerhouse sponsors and strategic partnerships. Now, with Dave & Buster’s joining her lineup of backers, Breidinger is carving out a unique space in the NASCAR world—where marketing potential meets motorsports grit.
Midseason Reality Check: On-Track Results Still Catching Up
Through 15 races in her rookie season, Breidinger’s stats remain modest. Her best performance came at Rockingham, where she steered the No. 5 TRICON Garage Toyota to an 18th-place finish. That outing showed flashes of promise, but consistency remains elusive. With only five top-25 finishes so far and two DNFs, the learning curve in one of NASCAR’s most competitive divisions is clear.
Still, considering the depth of the Truck Series field—and the fact that this is her first full-time campaign—the struggles aren’t surprising. Unlike other rookies who enter the sport from late model or super stock dominance, Breidinger’s path is one of unique balance: competing at the national level while building a brand outside the garage.
Dave & Buster’s Becomes the Latest Partner in a Star-Studded Portfolio
In what may be one of the most high-profile sponsorship additions of her young career, Dave & Buster’s has tapped Breidinger as a Summer Ambassador. The restaurant and entertainment chain is already integrating her into its broader marketing efforts, from limited-edition merchandise drops to fan-focused events across the country.
According to the official announcement, Breidinger will host in-store activations, giveaways, and racing game competitions, all designed to bridge her identity as both a racer and pop culture personality. On top of that, Dave & Buster’s branding will appear on her No. 5 truck at Watkins Glen later this season, giving the partnership trackside visibility.
This deal also shows her growing crossover appeal. Breidinger’s partnership portfolio includes luxury fashion house Coach, Victoria’s Secret, Raising Cane’s, 818 Tequila, Sunoco, Celsius, and Gatorade—sponsors that reflect both her racing and modeling personas.
Toni Breidinger the Influencer
Breidinger’s influence stretches well beyond pit road. With over 2.5 million followers on Instagram and a loyal following on TikTok and Twitter, she’s in rare territory for a NASCAR rookie. Her combination of lifestyle content, behind-the-scenes racing glimpses, and high-end modeling shoots offers a dynamic platform for brands that want more than just exposure on the track.
This dual identity has helped her land deals typically reserved for top-tier athletes or celebrities. It’s also opened the door for creative partnerships like the one with Dave & Buster’s—where the brand sees her as both a driver and a cultural connector.
As Breidinger put it after the announcement:
“There’s nothing like being behind the wheel, whether it’s on the track or in the arcade, and now I get to do both at one of my favorite places.” – Toni Breidinger
A Strong Foundation with TRICON Garage and Corey Heim
While her current results haven’t turned heads yet, Breidinger has something many rookies lack: top-tier equipment and a championship-caliber teammate. TRICON Garage is one of the most competitive teams in the Truck Series, and its flagship driver, Corey Heim, leads the series in wins this season.
That environment offers Breidinger a valuable benchmark. With access to elite data and setups, she has every opportunity to continue growing her craft—if she can translate lessons into lap speed. Heim’s presence within the organization could also play a mentorship role, helping her navigate the competitive nuances of the Truck Series.
Expectations Rising for the Second Half of the Season
With 15 races down and eight to go, the pressure is mounting. Brands may be patient early on, but long-term interest hinges on track performance. Even with a marketing empire building around her, Breidinger will need to post stronger finishes to solidify her place in the garage for 2026 and beyond.
Fortunately, the foundation is there. She has backing. She has visibility. And crucially, she’s learning. If she can piece together a couple of top-15s—or better yet, sneak into the top 10—Breidinger’s narrative could shift quickly from “influencer driver” to “influential contender.”
News in Brief: Toni Breidinger Lands Blockbuster Deal
Toni Breidinger may not be lighting up the leaderboard in her first Truck Series season, but she’s making waves where few rookies can. Her partnership with Dave & Buster’s is just the latest in a line of headline-grabbing moves that make her one of NASCAR’s most marketable new faces.
Still, in a results-driven sport, visibility will only go so far. The second half of 2025 is a critical stretch for Breidinger—not only to prove she belongs, but to give her high-profile sponsors a reason to stick around. With time, talent, and support on her side, her next chapter could be her breakthrough.
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Q. Who is Toni Breidinger’s sponsor?
A. 818 Tequila has partnered with NASCAR driver Toni Breidinger for the 2025 season, marking the brand’s first-ever sports sponsorship. Founded by Kendall Jenner, the U.S.-based tequila company will see its logo featured on Breidinger’s car and racing gear throughout the year.
