Legacy Motor Club has formed a partnership with WorkMoney, a nonprofit organization dedicated to easing financial burdens for American families, with the initiative launching during the 2025 NASCAR Cup Series. This Legacy Motor Club WorkMoney partnership seeks to assist working Americans by introducing new opportunities for engagement and support throughout the upcoming racing season.
WorkMoney’s NASCAR Debut to Spotlight Everyday Americans
WorkMoney’s branding will be featured on the No. 43 Toyota Camry XSE during selected NASCAR Cup Series events in 2025, marking its entry into the world of NASCAR. Beyond car sponsorship, the partnership will extend to digital content, on-site activities, and storytelling efforts that bring attention to the financial experiences of individuals and families across the country.
“We’re excited to welcome WorkMoney to the LEGACY MOTOR CLUB family,”
—Jimmie Johnson, co-owner of LEGACY MOTOR CLUB
“They’re doing meaningful work to support working people across the country, and that aligns with everything we believe in—family, perseverance, and building a better future.”
—Jimmie Johnson, co-owner of LEGACY MOTOR CLUB
WorkMoney, representing more than 8 million members nationwide, focuses on helping families manage expenses such as groceries, utilities, and healthcare. Its mission is to equip everyday Americans with tools to save more money and improve their lives, now extending its advocacy to NASCAR’s enthusiastic crowd.
Shared Commitment to Community and Affordability
“At WorkMoney, we believe everyone who works hard deserves a good life,”
—Carrie Joy Grimes, CEO of WorkMoney
“That’s why we’re proud to partner with NASCAR and LEGACY MOTOR CLUB. We share the same values: hard work, grit, pride in where you’re from, and deep love for family and country. NASCAR fans are WorkMoney members. And we’re showing up for them—on the track and in their everyday lives—to help make that good life a little more affordable.”
—Carrie Joy Grimes, CEO of WorkMoney
This partnership is shaped by a shared dedication to helping families, celebrating perseverance, and promoting positive change. It brings together the energy of the NASCAR Cup Series and the advocacy work of WorkMoney in order to reach fans both at the track and nationwide.
Official Launch Set for Chicago Street Course
The partnership will officially begin on July 6 at the Chicago Street Course, with the No. 43 car appearing as part of the collaborative campaign. By integrating their efforts, Legacy Motor Club and WorkMoney are highlighting their commitment to uplift working Americans, bring greater financial awareness, and engage the passionate NASCAR audience with resources that can make a difference in daily life.
As the 2025 NASCAR season approaches, this collaboration is expected to inspire action and support for families, reinforcing the significance of community and resilience in American life.
