RFK Racing is experiencing a significant leadership shift as Steve Newmark, longtime President and former SVP of Business Operations, departs to take on a new position as Executive Associate Athletic Director at the University of North Carolina. This RFK Racing leadership change marks the end of Newmark’s tenure with the team and begins a new chapter in collegiate athletics administration in Chapel Hill.
Newmark’s Career Moves from Racing to College Athletics
Steve Newmark joined RFK Racing in April 2010, starting as Senior Vice President of Business Operations, before stepping into the President role in December of that year. During his years leading the well-known race team, Newmark helped navigate the organization through changes within both the sport and the business.
As he leaves RFK Racing, Newmark will join UNC as the Executive Associate Athletic Director. In the coming years, the university’s current Director of Athletics, Bubba Cunningham, will move into the role of Senior Advisor to the Chancellor and Athletic Director, set for Summer 2026. At that time, Newmark is positioned to transition into the main Director of Athletics role at UNC, ensuring a planned transfer of leadership.
Commitment to UNC Athletics and Community
In a press release, Newmark highlighted his personal connection to UNC, reflecting on the importance the university’s athletic programs had for him while growing up. He said,
“Like many passionate Tar Heel fans, avidly following UNC Athletics has represented a special and unique bond with my family and friends since childhood, and I recognize the role it serves for the University, alumni, community, and broader fanbase,”
—Steve Newmark, Executive Associate Athletic Director. Eager for the challenge ahead, Newmark continued,
“I look forward to working with Bubba and the entire Tar Heel Nation to continue to elevate UNC’s status as a premier brand in college sports with top-tier programs across the board, and with student-athletes who represent North Carolina’s flagship institution with class on and off their respective playing fields. With collegiate athletics undergoing massive changes at all levels, UNC is well-positioned to take advantage of the new landscape.”
—Steve Newmark, Executive Associate Athletic Director.
UNC Leadership Welcomes New Chapter
The University of North Carolina’s administration expressed excitement about the future with Newmark’s involvement. Chancellor Lee H. Roberts noted the profound impact that departing Athletics Director Bubba Cunningham has had on UNC.
“Bubba is a national leader in his field, and his vision and dedication have helped Carolina Athletics reach new heights while navigating an unprecedented era,”
—Lee H. Roberts, Chancellor. He also spoke to Newmark’s unique qualifications, saying,
“We are excited to build on that success by incorporating Steve’s deep experience with strategic partnerships and sponsorships to build an even brighter future for Carolina Athletics.”
—Lee H. Roberts, Chancellor.
Influence Beyond Athletics Administration
Newmark’s history with UNC athletics extends beyond typical leadership duties. He was integral in the advisory process that secured eight-time Super Bowl champion Bill Belichick as Carolina’s head football coach. In addition, Newmark actively participates on the committee tasked with selecting the next executive director for The Rams Club, further highlighting his multifaceted involvement with the university’s athletic and alumni engagement efforts.
Looking Ahead for RFK Racing and UNC
Steve Newmark’s departure from RFK Racing brings to a close an era marked by his focus on organizational stability and growth. For the race team, this RFK Racing leadership change signals an opportunity for new direction as they seek a successor to guide their business operations moving forward. Meanwhile, at the University of North Carolina, Newmark’s leadership and experience are expected to play a crucial role as collegiate athletics continues to evolve, impacting student-athletes, the university community, and alumni for years to come.
