Dale Earnhardt Jr. recently revisited a memorable 2015 Chase Elliott NAPA commercial, delighting NASCAR fans as the spot enjoys continued popularity nearly a decade later. The ad, which showcased creative product ideas and comical moments, serves as a classic example of successful motorsport advertising and highlights the long-running partnership between NAPA and Chase Elliott.
A Memorable NASCAR Advert That Continues to Entertain
The Chase Elliott NAPA commercial has stood the test of time, with fans still engaging with its humor and charm well after its debut in 2015. The spot features Chase Elliott, who had become the Nationwide Series champion the previous year, alongside NASCAR legend Dale Earnhardt Jr. The pair meets with a fictional NAPA executive to explore new merchandising possibilities for Elliott, resulting in a series of increasingly bizarre and amusing product proposals.
The commercial gained fresh attention when Earnhardt Jr. shared the clip on social media, reflecting on the fun nature of the shoot and its enduring appeal.
“Good times. The casted actor carried the show, and made it easy for us. Making commercials like that can be a lot of fun and they live forever,”
Earnhardt wrote on X, underscoring the positive experience.
Inside the Comedic Product Pitch
The ad opens with the introduction of the “Chase Elliott Tire Gauge,” which prompts a skeptical reaction from Elliott while Dale Jr. displays boundless enthusiasm. Product pitches become wackier as the segment progresses, including novel merchandise like washer fluid, a dipstick, and a Chase Elliott garden gnome. At each stage, Earnhardt Jr. injects humor and excitement—
“How could you say no to this?”
he exclaims after another suggestion, giving voice to the comedic madness underpinning the entire scenario.
One of the standout moments in the commercial arrives when the group inspects a “Chase Elliott car cover” draped over a car. Elliott’s skeptical query, “Who’ll buy that?,” elicits Earnhardt’s deadpan response: “That’s my car.” The over-the-top product parade peaks when the executive reveals a blow-up doll that bears only a vague resemblance to Elliott, leaving both fans and the drivers amused.
NAPA and Chase Elliott: A Standout Sponsorship in NASCAR
The lasting recognition of the Chase Elliott NAPA commercial is rooted not only in its humor but in the strong relationship between Elliott, NAPA, and Hendrick Motorsports. NAPA had sponsored Elliott in the Nationwide Series since 2014, and although the company left the Cup Series in 2013 after complications with Michael Waltrip Racing, it returned in 2016 to back Elliott’s #24 car—a partnership that has yielded major successes for both parties.
On the track, Elliott has justified NAPA’s faith by capturing both a Nationwide Series title and a Cup Series championship, making their collaboration one of NASCAR’s most productive. In 2022, NAPA reaffirmed its commitment to the driver by extending its sponsorship through a multi-year agreement.
With the 2025 NASCAR season approaching and the 67th running of the Daytona 500 on the horizon, Elliott and NAPA aim to further build on their accomplishments. Their history of innovative marketing and performance sets an example for how driver-brand partnerships can leave a mark both on and off the racetrack, as highlighted by the enduring legacy of the Chase Elliott NAPA commercial.
Good times. The casted actor carried the show, and made it easy for us. Making commercials like that can be a lot of fun and they live forever. https://t.co/RUSoaGXZ6u
— Dale Earnhardt Jr. (@DaleJr) January 24, 2026
