Front Row Motorsports is gearing up for an intense start to the NASCAR season as they prepare for the Clash at Bowman Gray, with their journey drawing attention in the latest Front Row Motorsports NASCAR news. The event in Winston-Salem, North Carolina, will see driver Todd Gilliland and the No. 34 team partner with local institutions Dairi-O and Jerry Hunt Supercenter for the high-stakes 200-lap exhibition race.
Todd Gilliland and No. 34 Team Eye Strong Performance in Exhibition Race
Todd Gilliland leads the No. 34 team back into action, marking NASCAR’s return to one of its iconic grassroots venues. The Clash at Bowman Gray offers teams a grueling test, and Gilliland’s enthusiasm for the event is clear. Dairi-O and Jerry Hunt Supercenter, both originating from North Carolina, have joined forces to support the team, further strengthening local ties and community involvement in the race.
Building on North Carolina’s Deep Racing Heritage
Dairi-O, founded in 1947, stands as a proud North Carolina family restaurant, blending classic drive-in favorites with contemporary menu selections. The company places a strong emphasis on hospitality and cultivating employee growth, while actively supporting schools, charities, and various local community efforts throughout the state. Its partnership with Front Row Motorsports highlights the brand’s ongoing dedication to its regional roots and values.

Jerry Hunt Supercenter, a prominent pre-owned car dealership in North Carolina, also brings generational racing heritage to this partnership. The Hunt family’s legacy at Bowman Gray Stadium dates back to the 1960s, spanning from Jerry Hunt to Todd Hunt and now Chase Hunt. With more than 25 Bowman Gray track championships, the dealership’s enduring support for racing at every level continues to fuel their involvement, helping sustain Bowman Gray’s reputation as a legendary site in American motorsports.
Local Partnerships Add Meaning to the Clash
The involvement of Dairi-O and Jerry Hunt Supercenter in this year’s Clash carries special significance for both the team and the sponsors. Dairi-O’s owner Jeff Speaks expressed his enthusiasm:
“We’re proud to partner with Jerry Hunt Supercenter in sponsoring Todd Gilliland and the No. 34 Front Row Motorsports team for The NASCAR Clash,” said Jeff Speaks, owner of Dairi-O. “With our shared North Carolina roots and commitment to community, this event is especially meaningful. Bowman Gray Stadium is close to where Dairi-O began, making this race feel like home. We look forward to supporting Todd Gilliland on the NASCAR Cup Series stage.”
For Jerry Hunt Supercenter, this partnership continues a multi-generational tradition, reinforcing the dealership’s ongoing role in fostering local racing talent and team success while maintaining deep ties with North Carolina’s racing culture.
Team Anticipates a Challenging and Impactful Start
With preparations underway, Gilliland is optimistic yet realistic about the demanding nature of the Clash at Bowman Gray. He shared his candid views on the event’s challenge:
“I think the whole team is excited for the season to start,” said Gilliland. “We made a few key changes that I think will really make a difference this season. The Clash really tests your patience. There’s not a lot of room to pass and a ton of beating and banging. Hopefully we can start the season off with a strong finish.”
As the NASCAR Cup Series launches in Winston-Salem, the Front Row Motorsports team looks to leverage strong local partnerships and generations of racing tradition, with Todd Gilliland aiming to set a positive tone for the season ahead. Their ambitions at Bowman Gray stand as a testament to the significance of community backing and the ongoing impact North Carolina companies have on national racing events. The results of this exhibition race could signal the momentum Front Row Motorsports might carry into the rest of the year’s NASCAR competitions.