23XI Racing, co-owned by Michael Jordan and Denny Hamlin, will deepen its relationship with Robinhood in a significant move for 2026, integrating the financial innovator even further into NASCAR’s vibrant stage. The expanded 23XI Racing Robinhood partnership centers on new sponsorships, including Corey Heim in the Daytona 500, promising to energize both racing fans and market enthusiasts alike.
Robinhood Grows Commitment with 23XI Racing
Robinhood increased its involvement in NASCAR after debuting its sponsorship last year with a major New York City launch event. Now, 23XI Racing confirms even stronger ties: Robinhood will back Corey Heim, the 2025 Craftsman Truck Series champion, for the 2026 Daytona 500, where Heim will drive the No. 67 Toyota Camry XSE. Team president Steve Lauletta expressed optimism and pride about the progress, saying,
“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,”
– Steve Lauletta, 23XI Racing’s team president.
Lauletta further commented on Robinhood’s innovative spirit, noting,
“Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.”
– Steve Lauletta, 23XI Racing’s team president.
Bubba Wallace Returns with Robinhood Colors at The Clash
In an exciting start to the new season, Bubba Wallace will once again race in the No. 23 Toyota Camry XSE with Robinhood’s signature neon branding at the Clash at Bowman Gray Stadium. The sponsorship doesn’t stop there—Wallace will also carry the Robinhood colors at Circuit of the Americas and Phoenix Raceway, ensuring visibility at high-profile events. Steve Quirk, Robinhood Markets’ Chief Brokerage Officer, reflected on the continued collaboration, stating,
“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,”
– Steve Quirk, Chief Brokerage Officer at Robinhood Markets.
Quirk also touched on the unique value of NASCAR’s audience:
“NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”
– Steve Quirk, Chief Brokerage Officer at Robinhood Markets.
This partnership news follows recent updates from 23XI Racing, which revealed increased sponsorship from Xfinity, former title sponsor of NASCAR’s second-tier series, starting in 2026. Additionally, Hardee’s will support Bubba Wallace in various races throughout the season.
Bubba Wallace shared appreciation for the continued backing, saying,
“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI,”
– Bubba Wallace, driver of the No. 23 Toyota Camry XSE.
He also highlighted the team’s growth and excitement for new sponsorships:
“We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”
– Bubba Wallace, driver of the No. 23 Toyota Camry XSE.
Corey Heim Gears Up for Part-Time Run and Daytona 500 Bid
Corey Heim will take on a part-time schedule in the No. 67 car for 23XI Racing during the 2026 NASCAR Cup Series season, aiming to qualify for the Daytona 500 through speed or the Duel race. Heim’s efforts will span all three divisions of NASCAR, underscoring the partnership’s broad reach. Heim expressed enthusiasm about rejoining Robinhood for the high-profile event, remarking,
“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,”
– Corey Heim, driver of the No. 67 Toyota Camry XSE.
Heim also looked ahead to further success, saying,
“Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”
– Corey Heim, driver of the No. 67 Toyota Camry XSE.
The 2026 Daytona 500 is set for February 15, promising fans an electric start to the NASCAR calendar and a showcase of the dynamic alliance between 23XI Racing, Robinhood, and their decorated driver lineup.
Driving Innovation and Growth in NASCAR
With the 23XI Racing Robinhood partnership expanding, NASCAR sees both renewed energy and creative sponsorship activations. The combination of innovative financial technology branding and the team’s star power—backed by icons like Michael Jordan and Denny Hamlin—signals robust growth for all parties. Fans can anticipate bold new paint schemes and wider engagement initiatives at the track and beyond, as both partners continue reinventing the racing experience for a new generation.
