CELSIUS Energy has significantly increased its involvement in the motorsports arena by confirming primary sponsorship for Justin Haley’s No. 16 Ram 1500 in five NASCAR Craftsman Truck Series races and backing AJ Allmendinger in the Cup Series for nine events in 2026. This expanded partnership not only spotlights CELSIUS’s commitment to both drivers, but also cements their prominent role in the Justin Haley NASCAR sponsorship story for the coming year.
Kaulig Racing and CELSIUS Strengthen Their Ties
With the upcoming season, CELSIUS will once again align itself with Kaulig Racing and Justin Haley, rekindling a partnership that previously brought success to both parties. After racing at the Cup level, Haley will be returning to the Truck Series where he made a significant mark early in his career, now bringing even more experience to Kaulig’s program.
Kaulig Racing team owner Matt Kaulig emphasized the value of this collaboration, underscoring the shared goals and mindset between the team and the CELSIUS brand.
“We’re thrilled to have CELSIUS back as a cornerstone partner,”
Matt Kaulig, Team Owner
“Their commitment to fitness and performance aligns perfectly with our team, and we can’t wait to showcase the brand with AJ and Justin in 2026.”
Matt Kaulig, Team Owner
High-Profile Sponsorship Across Multiple Series
CELSIUS’s sponsorship extends across both the Cup and Truck Series, ensuring their presence is felt at some of the most critical points of the racing calendar. The brand will open the 2026 NASCAR season as the primary sponsor for both Kaulig Racing’s Cup and Truck Series entries at Daytona International Speedway’s season openers, reinforcing the scale of their role.
Throughout the season, CELSIUS branding will appear at select races, running right through to the ultimate NASCAR Craftsman Truck Series Championship race at Homestead-Miami Speedway.
Key Dates for No. 16 Ram 1500 and CELSIUS in 2026
The sponsorship deal will put Justin Haley and CELSIUS at the center of several pivotal Truck Series races, including:
February 13 – Fresh From Florida 250 at Daytona International Speedway
February 28 – Race TBD at Grand Prix of St. Petersburg
May 1 – SpeedyCash.com 250 at Texas Motor Speedway
September 26 – Race TBD at Kansas Speedway
November 6 – Craftsman Truck Series Championship Race at Homestead-Miami Speedway
At each of these rounds, the synergy between CELSIUS’s performance-centric approach and the competitive goals of Kaulig Racing will be on full display.
CELSIUS’s Racing Strategy Aligns With Fitness and Endurance
As a brand rooted in performance, endurance, and focus, CELSIUS naturally fits within professional motorsports. The company’s identity is built on qualities essential for NASCAR competition. By supporting both Justin Haley in the Truck Series and AJ Allmendinger in the Cup Series, CELSIUS amplifies its reach and commitment to competitive racing while reinforcing its ongoing relationship with Kaulig Racing.
A Stable and Ambitious Outlook for 2026
The No. 16 Ram 1500 program, benefitting from familiar leadership and enhanced sponsorship, is poised to begin the 2026 season with a strong sense of continuity and purpose. CELSIUS’s expanded involvement offers Haley and the team critical resources and visibility as they push toward their most ambitious goals yet: season-long consistency and a bid for the Truck Series championship.
This collaborative approach signals a new era for both CELSIUS and Kaulig Racing, with an intensified focus on athleticism, performance, and a shared vision for success throughout the 2026 NASCAR season.
