Jenson Button Aston Martin Ambassador will take on an influential role as the Aston Martin Aramco Formula One Team appoints the 2009 World Champion as its Team Ambassador for the upcoming 2026 FIA Formula One World Championship season. Button joins the team at a pivotal moment, as Aston Martin prepares for a new technical era and the launch of significant manufacturer partnerships, promising a turning point for both team and sport.
A Champion’s Experience Brings Unique Value to Aston Martin
Button stands as the most recent British World Champion to retire from Formula One, bringing unparalleled authenticity, international recognition, and a strong narrative presence to his ambassadorial position. Under a multi-year agreement, Button will enhance the team’s media outreach and bolster its partner and commercial programs during a period expected to redefine the sport.
The 2026 Formula One season marks the introduction of sweeping new technical regulations and inaugurates Aston Martin’s partnership with Honda, Aramco, and Valvoline. Button, whose lengthy racing career traversed various regulatory periods in Formula One, is familiar with adapting to big changes in the sport, making his insight especially valuable as the series embarks on its next chapter.
Deep Honda Ties Define Button’s Racing Career
Throughout his Formula One journey, Button established a strong relationship with Japanese engine giant Honda. His first Formula One victory, achieved at the 2006 Hungarian Grand Prix, came with Honda, and he added to this legacy by capturing the Super GT Championship in Japan with them. This longstanding partnership with Honda remains a cornerstone of his professional achievements and now connects him to Aston Martin’s trajectory as the team works closely with the engine supplier for 2026 and beyond.
Button’s continuity of experience across eras provides Aston Martin with a distinct advantage, as his perspective will help guide the team through its evolution into a new phase of competitiveness and ambition.
Reunion with Fernando Alonso Reignites World Champion Teamwork
Jenson Button will also reunite with fellow World Champion Fernando Alonso at Aston Martin, with whom he shared a garage as team-mates during the 2015 and 2016 Formula One seasons. Their combined expertise and knowledge promise to strengthen the team’s ability to face the intensifying challenges of the upcoming seasons.
Representing Aston Martin on the Global Stage
As Team Ambassador, Button is set to represent Aston Martin across international events, media engagements, and partner initiatives. His reputation, credibility, and passion for motorsport will play a key role in connecting with fans and expanding the team’s presence among new and existing global audiences.
“Joining Aston Martin Aramco during such a transformative time in the team and the sport’s history is really exciting for me. Honda’s new works partnership with the team was a huge draw and I look forward to bringing my years of experience working with them to my new role as ambassador. The 2026 season is going to be fascinating and being part of such an ambitious team is a real opportunity. I can’t wait for Melbourne!”
– Jenson Button, Team Ambassador, Aston Martin Aramco Formula One Team
“Jenson is one of the most respected figures in modern Formula One and we are delighted to welcome him to Aston Martin Aramco as Team Ambassador. He brings World Championship pedigree, deep experience with Honda, and an outstanding ability to connect with fans and partners around the world. As we enter the sport’s defining new era in 2026, Jenson’s insight and presence will be a valuable asset as we continue building this team for long-term success.”
– Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team
Looking Forward to a New Era in Formula One
Button’s arrival coincides with a transformative phase for Aston Martin and the broader Formula One landscape. With the start of new technical regulations and major alliances, the team’s ambition to become a front-running contender grows more tangible. Button’s ambassadorial role, together with his remarkable network and experience, is expected to amplify Aston Martin’s drive for success as it enters a bright and challenging future in global motorsport.
