On February 4, 2026, Roush Fenway Keselowski (RFK) Racing announced a significant expansion of its RFK TeK Alliance through a new technology partnership with AVL RACETECH. This alliance, which focuses on leveraging advanced motorsport technology, aims to further drive RFK Racing’s innovation and competitiveness in NASCAR by integrating AVL RACETECH’s expertise in vehicle dynamics simulation.
Strengthening the RFK TeK Alliance with AVL RACETECH
The RFK TeK Alliance brings together leading companies to foster innovation and technical development for RFK Racing. With AVL RACETECH joining the fold, the alliance gains a globally respected motorsport technology provider. AVL RACETECH is renowned for its specialization in vehicle dynamics simulation and performance enhancement, with more than two decades of experience collaborating with teams and manufacturers across 17 racing series around the world.
According to Ellen Lohr, Director Motorsport at AVL,
“Joining the Tek Alliance as partners marks our first publicly visible cooperation in NASCAR, a motorsports series in which we have been active for many years.”
She added,
“Through this partnership, we aim to demonstrate how our simulation software products support teams in preparing for race wins and championship success.”
Bringing Industry-Leading Technology to NASCAR
AVL RACETECH serves as the global motorsport division of Austrian technology company AVL. Their work spans engineering, testing, simulation, and manufacturing for a host of premier racing series, including Formula 1, Formula E, MotoGP, and now, with greater visibility, NASCAR. The company is recognized for supplying cutting-edge solutions tailored to the highest standards of elite motorsport competition.
Samantha Lunt, Director of Vehicle Dynamics & the RFK TeK Alliance, expressed enthusiasm about the partnership:
“We couldn’t be more excited to partner with AVL RACETECH.”
She continued,
“With limited track time, accurate vehicle simulation has become essential in extracting performance, and AVL RACETECH sets the standard in the industry. This partnership is another step forward in our ability to unload fast and competitive cars each and every weekend, focusing on putting Ford Racing in victory lane.”
Enhancing Performance Through Advanced Simulation
RFK Racing and AVL RACETECH have already developed a close working relationship, utilizing AVL VSM™ RACE dynamic vehicle simulation software during race preparations. By formalizing this partnership, both organizations reinforce their commitment to performance development based on data-driven methodologies and simulation technology.
Michael Peinsitt, Team Leader Race Engineering at AVL, highlighted the importance of joining forces with RFK:
“RFK Racing is one of the most iconic teams in NASCAR, with a success history that speaks for itself.”
He added,
“AVL RACETECH stands for world-class products and services that we deliver to our racing customers, and we are delighted to join the RFK TeK Alliance, further pushing the boundaries of technology as a team effort.”
Driving Success With Innovation and Collaboration
Through this partnership, AVL RACETECH will continue to provide technical expertise and simulation solutions to RFK Racing, supporting the team’s goal to optimize vehicle performance throughout race weekends. The addition of AVL RACETECH as a formal partner underscores RFK Racing’s ongoing investments in technology and trusted partnerships, which are essential to maintaining its competitive edge at the highest level of NASCAR competition.
About RFK Racing
RFK Racing, based in Concord, NC, enters its 39th season in 2026. Led by owner Jack Roush, NASCAR champion Brad Keselowski, and Fenway Sports Group owner John Henry, the team has achieved over 300 wins and eight championships, including consecutive NASCAR Cup titles in 2003 and 2004. Keselowski, the 2012 NASCAR Cup Series Champion, and Roush’s collaboration with John Henry—who also owns the Boston Red Sox, Liverpool F.C., and the Pittsburgh Penguins—have solidified RFK Racing as one of the sport’s most successful organizations. Off the track, RFK Racing is known for its leadership in NASCAR marketing, delivering innovative social media, digital content, and experiential campaigns.
About AVL RACETECH
AVL RACETECH acts as AVL’s global motorsport expert, offering engineering, testing, simulation, and manufacturing support across nearly every major motorsport discipline for over 20 years. As a supplier to the FIA and participant in elite series like Formula 1, Formula E, and NASCAR, AVL RACETECH consistently provides state-of-the-art technological solutions to race teams worldwide. Since 2024, it has served as the official provider of vehicle simulation software for the Fédération Internationale de l’Automobile (FIA).
Anticipated Impact of the New Technology Partnership
The RFK Racing technology partnership with AVL RACETECH is poised to influence NASCAR by fostering greater reliance on simulation, data, and technical collaboration for race preparation and strategy. For RFK Racing, the move is expected to support a continued tradition of victory and innovation, ensuring that the organization remains at the forefront of motorsport competition as technology continues to evolve.
