Kyle Larson NASCAR Cup champion has embarked on a new chapter in his racing career by launching a micro-racing team for his children in 2026, investing significantly in resources so his son Owen and daughter Audrey can compete in scaled-down sprint car races. This move comes as Larson, the reigning two-time Cup Series champion, seeks to nurture a new generation of racers within his own family.
Larson’s Racing Venture for His Kids
Coming off a surprising second NASCAR Cup Series title, Kyle Larson is channeling his passion for racing into building a micro-racing team tailored for his children. Larson has assembled all the essentials required for this operation, including trucks, trailers, cars, engines, parts, and shop space, supported by a dedicated staff. The team is primarily focused on providing Larson’s 11-year-old son Owen and 7-year-old daughter Audrey with opportunities to compete more frequently in youth-level sprint car events in 2026.
Larson openly expresses his commitment to making the venture work for his children, stating, “We are fully invested,” Kyle Larson, NASCAR Cup champion. Still, he acknowledges the financial pressure the project could face if his youngest child, 3-year-old Cooper, chooses to participate as well. Larson remains apprehensive about the prospect, observing that Cooper is the most spirited of his children, and joking about the possible expenses if Cooper joins the races.

“In a perfect world, I would love for Cooper not to race,”
Kyle Larson, NASCAR Cup champion.
“He’s the craziest, for sure, of the three. I think he’ll be the most expensive, probably, because I’m sure he’ll be tearing up the most equipment. So, we’ll see if we can keep him out of it.”
The Road to Recent Cup Success
Larson’s renewed drive comes after clinching his second Cup championship in a season that seldom saw him at the top of the podium in its concluding stretch. Despite not winning in his last 24 races, Larson managed to secure the title ahead of championship contenders Chase Briscoe, William Byron, and Denny Hamlin. The finale showcased Larson’s resilience, as a late-race caution granted him the break he needed following a misfortune by William Byron.
Looking ahead, Larson is aiming to leverage his recent good fortune at the upcoming Daytona 500, recognizing the challenges of the iconic event. Despite numerous attempts, Larson is still searching for his first top-five finish at Daytona, having last crossed the line in 20th position. He notes,
“I would imagine the feeling of winning (it would) be extremely massive, if it ever happens,”
Kyle Larson, NASCAR Cup champion. Discussing his approach to Daytona, he candidly admits,
“Prior to last year, I would just get caught up in wrecks and whatnot,”
Kyle Larson, NASCAR Cup champion.
“I wouldn’t say I have any more confidence this year than I did last year. I just hope that we have the same sort of good fortune as we did last year. Maybe it can be a few spots better to get a win.”
Daytona 500: A Legendary Hurdle
Kyle Larson is not alone in his pursuit of a win at Daytona. The “0-for-Daytona” club includes several established drivers, notably Kyle Busch, who remains winless in 20 starts at the 500, and Brad Keselowski, who has yet to score a Daytona 500 win after 16 tries despite significant success at Talladega. The challenge of securing a victory at this event has eluded Hall of Famers such as Tony Stewart, Rusty Wallace, and Mark Martin, with each falling short of Daytona’s checkered flag.
History shows the race’s difficulty; David Pearson needed 15 attempts for his win, Kurt Busch succeeded on his 16th try, and Dale Earnhardt clinched victory on his 20th. This lengthy journey to victory is not lost on current drivers. Ricky Stenhouse Jr., who won the Daytona 500 in 2023 after 12 attempts, reflected on the mounting pressure with each passing year:
“You look at guys like Mark Martin and Tony Stewart who been super successful in our support and never got one. Kyle Busch is still trying. The more that goes by, the more pressure that ramps up every February.”
Expanding His Racing Footprint
Despite never having secured a Daytona 500 win, Larson insists he is not burdened by anxiety regarding the race. Since founding the High Limit Racing Sprint Car Series in 2023, he has broadened his involvement in motorsports, growing the series to 60 events while also participating in other high-profile competitions. In recent years, Larson attempted “The Double,” racing in both the Indianapolis 500 and the Coca-Cola 600 on the same day, a formidable test of skill and stamina. Weather challenges in 2024 and a crash in Charlotte last year interrupted his efforts, prompting NASCAR team owner Rick Hendrick to comment on the impact these attempts had on Larson’s primary racing commitments.
“Not only was it a distraction with the team, but coming back and wrecking in the 600 was mentally just a downer that he had to work his way through,”
Rick Hendrick, NASCAR team owner.
“I’m super excited about this year.”
A New Family Legacy in Racing
Larson finds motivation and satisfaction in his newest motorsport project involving his children. He describes the experience as rewarding, sharing,
“It’s honestly been a lot of fun, and I look forward to kind of having our own little touch on things,”
Kyle Larson, NASCAR Cup champion. Through his investment in the next racing generation, Larson is not only expanding his own legacy but also providing opportunities for his children to develop their skills and passion for the sport. As the team continues to evolve, its success could inspire other racers to build similar opportunities within their families, further enriching the racing community.