LEGACY MOTOR CLUB has introduced its groundbreaking LEGACY MOTOR CLUB gold vinyl finish, dubbed LEGACY Gold, in collaboration with Arlon Graphics and the creative specialists at Paint Is Dead. The innovative material sets a new standard in motorsports design, aiming to elevate both the look and legacy of the team across the racing circuit.
Traditionally, achieving an authentic gold appearance in vehicle wraps has presented significant hurdles, with issues such as limited depth, reflectivity, tone, and resilience. By adopting LEGACY Gold, the CLUB can now showcase branding that reflects the prestige and dimensionality of real gold, along with the durability needed for extreme racing conditions. Key to this transformation is the adoption of the PMS 466 shade for consistency across all LEGACY MOTOR CLUB platforms.
Collaborative Innovation Behind LEGACY Gold
The creation of the LEGACY MOTOR CLUB gold vinyl was the result of a thoughtful partnership between LEGACY MOTOR CLUB, Arlon Graphics, and Paint Is Dead. This project was driven by the teams’ shared vision that materials in competitive sports should last, make a statement, and carry the sport’s history forward, rather than serve as mere decoration. Jimmie Johnson, LEGACY MOTOR CLUB’s owner, directly contributed throughout the process, emphasizing the importance of cohesive branding.
“For years now, achieving a true gold look has always meant working around limitations,”
said Dick Claveloux, Director of Graphics Operations at LEGACY MOTOR CLUB.
“With ‘LEGACY Gold’, we were finally able to work with true gold vinyl that captures the depth and richness we wanted, completely changing what’s possible from both a visual and production standpoint. What makes this launch even more meaningful is the collaboration behind it. Bringing together LEGACY MOTOR CLUB’s vision, Paint Is Dead’s creative direction, and Arlon’s material innovation created something bigger than just a color — it’s part of building a LEGACY.”
– Dick Claveloux, Director of Graphics Operations, LEGACY MOTOR CLUB
Material Excellence and Applied Technology
Arlon Graphics, an internationally recognized leader in high-performance wrapping and signage materials, has played a pivotal role since joining the CLUB as a partner in 2020. The corporation is known for pushing the limits of design possibilities and delivering robust products for demanding applications such as motorsports. Together with Paint Is Dead’s innovative approach and knack for visual storytelling, the result was a vinyl finish that brings together aesthetic impact with advanced material science.
“Creating unique and complex colors that push the boundaries of appearance and performance takes a group effort,”
said Conner Aggers, Product Manager at Arlon Graphics.
“The culmination of LEGACY MOTOR CLUB’s vision, Paint is Dead’s eye for style, and Arlon’s passion for quality has led to a truly one-of-a-kind finish.”
– Conner Aggers, Product Manager, Arlon Graphics
Envisioning Longevity and Brand Identity
Austin Smith, CEO of Paint Is Dead and founder of several vinyl and design-centric brands, explained that the journey began with a desire for lasting value and a fusion of traditional craftsmanship and current-day innovation. Bringing LEGACY Gold to life was guided by the goal to honor motorsport heritage while signalling a bold step forward for the community and the CLUB itself.
“LEGACY Gold began as a question — what does it mean to create something that endures?”
said Austin Smith, CEO of Paint Is Dead and founder of #201WRAP, PROSERIES, and WrapMerch.
“From the earliest ideation, we were driven by the idea of timeless value, blending heritage, craftsmanship, and modern innovation into a single expression. Seeing LEGACY Gold come to life has been incredibly energizing, and we’re proud to introduce a concept that honors the past while boldly stepping into the future.”
– Austin Smith, CEO of Paint Is Dead and founder of #201WRAP, PROSERIES, and WrapMerch
The LEGACY MOTOR CLUB gold vinyl will appear not just on select cars during races but also throughout different branding elements and future releases. This strategic use of LEGACY Gold reinforces the CLUB’s evolving identity as it continues to merge its storied past with contemporary culture, ensuring that its signature design will leave an impression both on and off the track.
With this latest innovation, LEGACY MOTOR CLUB reaffirms its commitment to creativity, resilience, and visual storytelling, likely setting a new benchmark for motorsports aesthetics and partnership-driven innovation throughout the industry.
