Kevin Harvick SPEED comeback is making headlines as Fox Sports revives the iconic SPEED brand, with Harvick and Will Buxton bringing fresh energy to the motorsports scene. Set to launch in February 2026, the digital-first project aims to recapture long-time racing audiences and attract new fans through a mix of nostalgia and modern delivery platforms.
Harvick and Buxton Take Center Stage in SPEED’s New Era
Once known as Speedvision after its 1995 debut, the original Speed Channel served as a home for American motorsports enthusiasts before concluding its broadcast run in 2013, during the transformation to FS1. The surprise announcement of SPEED’s return, presented by Fox, has reignited excitement among racing fans.
The brand’s reintroduction was publicized on X with the direct invitation,
Let’s talk racing. @KevinHarvick. @wbuxtonofficial. The world of motorsports. Launching 2.23.26.
— SPEED on FOX (@SPEEDonFOX)
This time, SPEED arrives as a modernized show and podcast series within the Fox Sports family, rather than a traditional cable channel. The endeavor seeks to highlight triumphs and personalities from all corners of international motorsport, spanning NASCAR, IndyCar Series, Formula 1, and MotoGP.
A Multiplatform Approach for Modern Motorsports Fans
The revamped show is scheduled for its premiere on February 23, 2026, with plans for twice-weekly episode releases. Audiences can access content across Fox One, Fox Sports, and on digital platforms dedicated to NASCAR and INDYCAR, reflecting a deliberate shift toward streaming and social-first engagement.
Harvick, renowned for his accomplishments including the NASCAR Cup Series championship and Daytona 500 victory, is set to be the primary analyst. His expertise and direct experience within the racing world bring a respected insider viewpoint to the program. Buxton, an established Formula 1 broadcaster and current IndyCar on Fox play-by-play host—who also recently appeared in Brad Pitt’s F1 movie—will handle hosting duties. Their collaboration is designed to blend Harvick’s deep American racing roots with Buxton’s international reach, reflecting SPEED’s goal of serving as a comprehensive motorsports hub.
Another post on X reaffirmed the project’s upcoming launch:
Let’s talk racing. @KevinHarvick. @wbuxtonofficial. The world of motorsports.
Launching 2.23.26 pic.twitter.com/BUveSR3X62
— SPEED on FOX (@SPEEDonFOX) February 15, 2026
Digital-First Strategy and Industry Partnerships
Fox’s updated approach focuses on maximizing digital accessibility and on-demand options, aligning with the habits of new and established racing audiences who increasingly favor streaming services and social media for their content. By shifting beyond the outdated cable model, the brand aims to connect more directly with younger viewers and global motorsports fans alike.
The show’s commercial foundation includes a partnership with POET, the largest biofuels producer worldwide and the official bioethanol supplier to NASCAR. This association strengthens the connection between SPEED’s content, racing’s sustainability themes, and the broader commercial ecosystem supporting modern motorsports.
Reviving a Racing Legacy for Future Generations
SPEED’s relaunch signifies more than a return to airwaves; it harnesses the emotional resonance of a beloved brand, supported by leading voices with genuine ties to the racing community. Fox’s strategic move bets that the enduring popularity of motorsports legends like Kevin Harvick, the global perspective provided by Will Buxton, and immersive multiplatform content will appeal across demographics, uniting seasoned fans and newcomers in their shared passion for racing.
The February 2026 return stands to reshape the racing media landscape, giving dedicated enthusiasts a new home while celebrating a storied motorsports legacy in an accessible, forward-thinking format.
Let’s talk racing. @KevinHarvick. @wbuxtonofficial. The world of motorsports.
Launching 2.23.26 pic.twitter.com/BUveSR3X62
— SPEED on FOX (@SPEEDonFOX) February 15, 2026
