Broadstreet Infamous Whiskey has officially resumed its role as an associate sponsor with the NASCAR Craftsman Truck Series, supporting the No. 15 entry driven by Tanner Gray for TRICON Garage at EchoPark Speedway in Hampton, Georgia. The renewed NASCAR Truck Series sponsorship underscores the partnership’s continuity, bringing regional pride for the Greensboro, Georgia-based bourbon brand as it reengages with one of the sport’s top teams on February 16, 2026.
Home-State Race Marks Special Milestone for Broadstreet Infamous
The upcoming Atlanta race is a highly anticipated homecoming for Broadstreet Infamous, which has gained recognition in recent years for its bold, premium bourbon and a strong presence in motorsports and entertainment circles. Founders of Broadstreet Infamous have appeared alongside driver Tanner Gray, contributing to the brand’s visible connection with the sport on Pit Road. This partnership also reconnects the whiskey brand with TRICON Garage’s team owner, David Gilliland, further demonstrating their ongoing commitment to NASCAR racing.
Speaking on the significance of racing at Atlanta Motor Speedway, Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey, expressed personal and professional excitement:
“This race means a lot to us,”
said Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey.
“I’ve attended races at Atlanta Motor Speedway for years, so bringing our Georgia-built brand here is special. TRICON Garage is a dominant force in the Truck Series, and partnering again with Tanner Gray just always feels right because he’s a class act and a talented driver. It’s exciting — and we’re just getting started.”
– Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey
Driver Tanner Gray Highlights Benefits of the Partnership
TRICON Garage driver Tanner Gray welcomed the sponsorship renewal, emphasizing the energy brought by the Broadstreet Infamous group and the quality of their products. Gray remarked:
“It’s always great to have them out. They’re a great group of guys. They bring a lot of energy. Their bourbons are top notch, and the team has a lot of fun when Broadstreet Infamous is on board.”
– Tanner Gray, Driver, TRICON Garage
Broadstreet Infamous Bourbon Available Regionally and Online
With roots in Greensboro, Georgia, Broadstreet Infamous Whiskey is available at select retailers throughout the state, with consumers encouraged to request its availability at local package stores via Savannah Distributing. Fans and consumers outside Georgia are able to purchase Broadstreet Infamous bourbons directly from the company’s website. The brand’s continued expansion signals its growing influence in the competitive bourbon market and motorsports sponsorship arena.
Looking Ahead: Impact on Brand Visibility and Racing Community
The renewed partnership at EchoPark Speedway not only highlights Broadstreet Infamous’ energetic and passionate approach but also reinforces its connection to local fans and the broader NASCAR community. With leaders like Cori Yarkin conducting interviews with key team figures such as David Gilliland, the brand’s engagement goes beyond logos and into the experience of race day. As both TRICON Garage and Broadstreet Infamous look towards future collaborations, their efforts are set to boost excitement for both parties among race fans and bourbon enthusiasts alike.
