Tanner Gray has secured a renewed NASCAR sponsorship, as Broadstreet Infamous Whiskey rejoins the No. 15 TRICON Garage entry for the NASCAR Craftsman Truck Series at EchoPark Speedway in Hampton, Georgia this weekend. The collaboration highlights Broadstreet’s ongoing commitment to motorsports, with the Georgia-based bourbon brand reinforcing its connection to both the local community and the national racing scene.
Partnership Celebrates Home-State Roots and Racing Excellence
This event will be a notable occasion for Broadstreet Infamous Whiskey, which is headquartered in Greensboro, Georgia and recognized for its bold character and premium spirits. The company’s CEO and Master Distiller, Lorenze Tremonti, emphasized the personal significance of racing in Atlanta, connecting the brand’s identity with Georgia’s racing heritage.
“This race means a lot to us,”
said Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey.
“I’ve attended races at Atlanta Motor Speedway for years, so bringing our Georgia-built brand here is special. TRICON Garage is a dominant force in the Truck Series, and partnering again with Tanner Gray just always feels right because he’s a class act and a talented driver. It’s exciting — and we’re just getting started.”
— Lorenze Tremonti, CEO and Master Distiller of Broadstreet Infamous Whiskey
Team Enthusiasm and Brand Impact
Driver Tanner Gray shared that the Broadstreet partnership brings energy as well as camaraderie to the team. In previous races, their involvement contributed to team spirit and celebration, resonating with crew members and race fans alike.
“It’s always great to have them out. They’re a great group of guys. They bring a lot of energy. Their bourbons are top notch, and the team has a lot of fun when Broadstreet Infamous is on board.”
— Tanner Gray, Driver
Wider Reach for Broadstreet Infamous and Future Plans
Broadstreet Infamous continues to expand its footprint across Georgia, with its bourbons available in select retail stores. The company encourages Georgia race fans to look for their award-winning offerings at local retailers or request availability through Savannah Distributing. Beyond the state, consumers can purchase Broadstreet’s products directly from their website, broadening access to enthusiasts across the U.S.
The renewed collaboration between Tanner Gray, TRICON Garage, and Broadstreet Infamous signals future possibilities for expanding NASCAR sponsorship, building on shared values and raising the profile of both team and brand within the motorsports community.
