Chase Briscoe, NASCAR Cup Series driver, has taken his competitive drive off the track by entering the limestone business, forging a new path in Indiana together with partners Tevin Norman and Shane Stremming. This bold move in the Chase Briscoe business venture signals how drivers are building legacies beyond racing, inspired by the growing trend among NASCAR stars to diversify professionally while still competing.
NASCAR Stars Building Careers Beyond the Race Track
Today’s NASCAR competitors are following a familiar pattern set by some of the sport’s legends, using their racing fame as a springboard to successful off-track enterprises. Tony Stewart, remembered for his victories on track, made waves by investing in race teams and owning racing venues. Jeff Gordon widened his scope by investing in car dealerships and taking on ownership roles, while Dale Earnhardt Jr. established diverse businesses in areas like media and restaurants. These examples have shaped the mentality of current drivers, who see value in preparing for life after racing.
Chase Briscoe, known for his relentless racing spirit, now stands out for planning his future alongside a thriving Cup Series career. Earlier this year, he joined forces with longtime sponsor Tevin Norman and business partner Shane Stremming, acquiring Indiana Cut Stone, a company supplying limestone for commercial and residential projects nationwide. Their focus is on limestone quarried in Indiana, a state with a rich heritage of stone production known for supplying material to many iconic American structures.
Limestone from Indiana has been integral to some of the nation’s most recognizable buildings, from old courthouses to famous monuments. By investing in Indiana Cut Stone, Briscoe is not only diversifying his business interests, but also honoring his roots and contributing to an industry that shapes both local and national landscapes.
The Meaning Behind Briscoe’s Limestone Venture
Chase Briscoe’s entrance into the limestone business is anchored in long-standing personal connections and genuine passion for the state’s legacy. As he explained:
“Back when I was racing in the ARCA Series, Tevin Norman of Texacon Cut Stone came on board as a sponsor for the No. 77 Cunningham Racing car. Over time, Tevin and I became close friends. He would travel with my dad on race weekends as I moved up through NASCAR, and we spent a lot of time together.”
— Chase Briscoe, NASCAR Driver
Briscoe’s friendship with Norman, which began during his ARCA series career, matured into a partnership as Briscoe advanced through NASCAR. This ongoing relationship proved key to their current business alliance. Hearing firsthand about limestone’s place in projects around North America piqued Briscoe’s interest, prompting a deeper appreciation for the material and its role in American architecture.
“I became fascinated by how Indiana limestone is truly the building stone of America. It’s been used on iconic structures like the Empire State Building and the Pentagon.”
— Chase Briscoe, NASCAR Driver
For Briscoe, the limestone trade isn’t simply a commercial pursuit—it holds meaning as an enduring symbol of Indiana heritage. The driver noted the industry’s deep roots in regions like Lawrence County, which prides itself as the global leader in limestone production.
“Lawrence County, Indiana, is known as the Limestone Capital of the World. This industry isn’t just business, it’s part of our identity.”
— Chase Briscoe, NASCAR Driver
The connection reaches Briscoe’s own family, especially through his father’s work in limestone operations. That personal proximity has made the new business project especially significant and rewarding for Briscoe as a native Hoosier.
Role Models and Pursuing a Lasting Legacy
Briscoe has looked to industry pioneers like Dale Earnhardt Jr. for inspiration, witnessing firsthand how NASCAR drivers can successfully balance sports careers with entrepreneurial pursuits. Earnhardt Jr.’s ability to thrive in business outside the driver’s seat has underscored for Briscoe the importance of building something sustainable while still chasing checkered flags. At the same time, Briscoe remains fully invested in racing, continuing his Cup Series commitments with Joe Gibbs Racing, determined not to let his pursuit of a new business distract from on-track performance.
This new chapter for Chase Briscoe demonstrates how the next generation of NASCAR stars is redefining what it means to be a driver. Through innovative moves like the Chase Briscoe business venture with Indiana Cut Stone, drivers are cementing lasting legacies—both on the racing circuit and in their local communities—proving that today’s competitors are thinking well beyond Saturday night’s checkered flag.
