Keelan Harvick, 13-year-old son of racing veteran Kevin Harvick, has secured a landmark deal with Toyota Racing Development, setting the stage for a pivotal step in his young career. The highly anticipated Kevin Harvick Toyota contract sees Keelan preparing to drive the No.62 car for Rackley W.A.R. in a series of Late Model events throughout the year, strengthening his growing presence in the racing world.
Keelan Harvick’s New Chapter with Toyota Racing Development
Keelan Harvick’s agreement with Toyota brings together the support of both Kevin Harvick, Inc. and top-tier sponsor ExxonMobil. Toyota Racing Development’s endorsement not only provides the young driver with a competitive ride but also positions him as a promising name for the future of motorsport. Notably, Keelan will pilot a Toyota vehicle in multiple Late Model races, accelerating his development in highly competitive series.
At just 13, Keelan has already made headlines as the youngest winner in the history of the Snowflake 125. His tenacity and talent shone once more when he captured victory at Florence Motor Speedway’s Icebreaker this month. His growing list of accomplishments features wins across the zMAX CARS Tour Pro Late Model and CARS Tour West Pro Late Model Series. In 2024, Keelan also secured the INEX Young Lions National Title, underlining his rapid rise.
The contract reflects a significant investment in Keelan’s abilities, providing not only top-tier equipment but also the guidance of notable mentors within the Toyota Racing Development community. ExxonMobil’s official sponsorship further amplifies the resources backing this teenager’s journey.
Keelan’s Perspective on the Opportunity
After announcing his new partnership, Keelan Harvick shared his feelings with fans and the broader racing community through social media, stating,
“Grateful for the opportunity to be part of TeamToyota!”
He elaborated in a statement released by Toyota Racing Development and carried by Motorsport,
“I’m really grateful to have this kind of opportunity with Toyota Racing Development. To have their support and be able to represent ExxonMobil, it doesn’t get much better. I’m still getting experience, but it’s going to be a privilege to be part of the TRD program and learn from the other drivers.”
Keelan’s enthusiasm for his new team and sponsors demonstrates his commitment to learning and building relationships within an elite organization, as he embarks on a season that will be closely watched by racing fans and competitors alike.
Family Rivalry Fuels Excellence on the Track
Competition within the Harvick household has added another level to Keelan’s development. Kevin Harvick and his son have gone head-to-head in various Pro Late Models and Super Late Model races, with their rivalry drawing attention across the racing community. Their competitive flare was highlighted when Hunt Brothers Pizza introduced the Harvick Cup—a season-long challenge between father and son.
The battle saw the younger Harvick claim victory in six out of eight features, securing the overall win and the “bragging rights.” Among his streak was a dominant run of five straight first-place finishes, until his father responded with wins at The Bullring at Las Vegas Motor Speedway and at Kern Raceway.
Showcasing Skills on the National Stage
Kevin and Keelan’s on-track face-offs extended into the 2026 season, where they competed in the West Pro Late Model season opener at Tucson Speedway. While the elder Harvick ultimately took the win in a closely contested SoundGear 125, it was Keelan who captured pole position that weekend, showing off his speed in qualifying rounds.
Kevin Harvick expressed his surprise at his son’s rapid development, sharing with Short Track Scene,
“The biggest surprise for me is that he can qualify because that was never a trait that I had. So, the speed and in the qualifying speed and just being able to adapt to the cars as quick as he has. I mean, we went through some learning curves at the beginning of the year, but the speed was always there.
At Tucson, the father-son duo finished first and second respectively, trading positions and pushing each other until the final stretch, with Kevin ultimately crossing the line less than a second ahead of Keelan in a display of both rivalry and shared talent.
What the Future Holds for Keelan Harvick
Keelan Harvick’s signing with Toyota Racing Development marks a pivotal juncture in his career and reflects growing recognition of his potential on the national scene. His association with major partners like ExxonMobil and guidance from both his father, Kevin Harvick—a former Cup Series champion—and experienced peers in the program signal bright prospects ahead. Observers await further achievements as Keelan enters more marquee events in the coming months, staking his claim as one of motorsport’s emerging stars.
Grateful for the opportunity to be part of TeamToyota! pic.twitter.com/TQGnkhqhTV
— Keelan Harvick (@KeelanHarvick) February 23, 2026
