Dale Earnhardt Jr. Formula 1 ambitions have taken a new direction as his podcast network, Dirty Mo Media, hints at expanding into Formula 1 content. Developments within the network and Earnhardt’s outspoken enthusiasm for the sport are fueling talk of a significant move.
Dirty Mo Media Signals Interest in Formula 1
Dirty Mo Media, led by President and Executive Producer Mike Davis, has begun signaling a potential foray into Formula 1. Davis recently posted an image of a Red Bull Formula 1 car on X and reached out directly to content creators who are fans of Dirty Mo and already producing F1 shows.
“Are you doing an F1 show and a fan of Dirty Mo? Not kidding, we should talk,”
Davis wrote—inviting collaboration and underscoring the seriousness of the network’s interest.
For dedicated followers of Dale Earnhardt Jr. and his media ventures, the move towards Formula 1 content is not entirely unexpected. Dirty Mo Media, renowned for its depth in NASCAR coverage and boasting a devoted fanbase, appears ready to branch out as the American F1 audience grows rapidly—thanks in large part to Netflix’s series Drive to Survive.
Earnhardt Jr.’s Passion for Formula 1 Runs Deep
Dale Earnhardt Jr., often recognized as a titan within NASCAR, has never disguised his admiration for Formula 1. In a recent interview with Hard Rock Bet, Earnhardt spoke candidly about his respect for drivers like Mika Häkkinen and Michael Schumacher, recalling how their duels in the late 1990s captivated him. He didn’t hide his reverence for the seven-time champion, saying,
“I always thought Michael was the greatest race car driver that I ever knew in my life,”
and adding,
“Dale Earnhardt’s my hero, but Michael Schumacher was the man.”
Such deep respect for the history of Formula 1 highlights Earnhardt’s genuine attachment to the sport and helps explain his network’s interest in expanding coverage beyond NASCAR.
NASCAR and Formula 1: The Crossover Conversation Heats Up
Earnhardt has also addressed the idea of Formula 1 drivers making the leap across the racing world into NASCAR. He has identified current F1 World Champion Max Verstappen as a prime candidate, stating,
“I would love to see Max Verstappen give it a try,”
and noting recent technical evolutions in NASCAR that align their cars more closely with those in Formula 1. These tweaks, such as independent rear suspension and transaxle diffusers, could give Formula 1 drivers a better chance to adapt and succeed if they made the jump.
Max Verstappen has consistently turned down invitations to race in both NASCAR and IndyCar, but Earnhardt is confident that Verstappen’s drive and curiosity would make him a strong contender in the American racing scene.
Another name brought up in this ongoing “crossover conversation” is Daniel Ricciardo, who wore the No. 3 during his Formula 1 stint—a nod to Earnhardt Sr. Earnhardt Jr. commented,
“I was hoping that Daniel Ricciardo would come to NASCAR after his decision to leave Formula 1 and that may still happen,”
referring to Ricciardo’s ongoing potential for a switch, given his age and background.
Why the Timing Looks Right for Formula 1 Content
The growing dialogue about Formula 1 and NASCAR switching drivers comes during one of the category’s most prosperous moments in the United States. With Formula 1’s U.S. popularity surging and new technical regulations set to reshape the series in 2026, the environment is ripe for innovative content—especially with renowned networks like Dirty Mo Media showing interest.
Although Mike Davis’s initial call went out informally, it represents a calculated strategy. For a network with a strong, engaged audience and a respected reputation in motorsports podcasting, the addition of Formula 1 content is a logical next step. Earnhardt Jr.’s genuine enthusiasm and in-depth experience as a driver and commentator give the project enhanced credibility.
What Fans Can Expect from Dirty Mo Media’s New Direction
If the current momentum is any indication, Formula 1 enthusiasts in the U.S. could soon have access to a fresh podcast perspective that blends Earnhardt Jr.’s experience with insightful coverage of international racing. With the American fanbase growing, changes in the Formula 1 competitive landscape, and Dirty Mo’s proven platform, this leap could shape the ongoing conversation between the two motorsport worlds and appeal to fans on both sides of the Atlantic.
As anticipation builds, Formula 1 followers and NASCAR fans alike should keep an eye on Dirty Mo Media and Dale Earnhardt Jr., who seem poised to make a meaningful impact on how F1 stories are told in America. All signs suggest something significant is in development, and with Earnhardt Jr.’s leadership, there is every reason to expect a thoughtful, passionate approach.
Seeing this beauty makes me want an F1 podcast for @DirtyMoMedia. (Really, that’s all it takes, you guys.)
Are you doing an F1 show and a fan of Dirty Mo? Not kidding, we should talk. pic.twitter.com/eqzHr9EUv2
— Mike Davis (@MikeDavis88) February 27, 2026
